PPC Lead - 12 months
Posted 1 day ago by Michael Page Marketing
Negotiable
Inside
Hybrid
London
Summary: The role of PPC Specialist involves managing and optimizing pay-per-click campaigns for a well-established retail organization based in London. This 12-month temporary position requires a strong digital background and focuses on achieving business objectives through effective campaign strategies. The specialist will analyze performance, collaborate with teams, and stay updated on PPC trends to enhance campaign efficiency and ROI.
Key Responsibilities:
- Manage and optimise PPC campaigns across various platforms to achieve business objectives.
- Analyse campaign performance and prepare detailed reports with actionable insights.
- Develop and implement strategies to improve ROI and customer acquisition.
- Collaborate with the digital team to ensure campaigns align with wider marketing goals.
- Conduct keyword research to identify opportunities for growth and optimisation.
- Monitor budgets and adjust bids to maximise campaign efficiency.
- Stay updated with the latest trends and best practices in PPC and digital marketing.
- Provide recommendations for creative ad content and landing pages to enhance performance.
Key Skills:
- Proven experience managing PPC campaigns, ideally in a consumer and/or agency background.
- Strong analytical skills and proficiency in using PPC platforms and tools.
- Knowledge and experience using Google Shopping would be highly advantageous.
- A solid understanding of digital marketing principles and strategies.
- Excellent communication and collaboration skills to work effectively with teams.
- A results-driven mindset with a focus on achieving measurable outcomes.
- Ability to adapt to a fast-paced environment and manage multiple tasks.
Salary (Rate): £300 daily
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: inside IR35
Seniority Level: Mid-Level
Industry: Retail
Detailed Description From Employer:
Seeking a PPC Specialist to manage and optimise pay-per-click campaigns effectively. This is a 12-month temporary role based in London, ideal for someone with a strong digital background. Client Details Our client is a well-established organisation within the retail sector, with HQ in London Description Manage and optimise PPC campaigns across various platforms to achieve business objectives. Analyse campaign performance and prepare detailed reports with actionable insights. Develop and implement strategies to improve ROI and customer acquisition. Collaborate with the digital team to ensure campaigns align with wider marketing goals. Conduct keyword research to identify opportunities for growth and optimisation. Monitor budgets and adjust bids to maximise campaign efficiency. Stay updated with the latest trends and best practices in PPC and digital marketing. Provide recommendations for creative ad content and landing pages to enhance performance. Profile Proven experience managing PPC campaigns, ideally in a consumer and/or agency background. Strong analytical skills and proficiency in using PPC platforms and tools. Knowledge and experience using Google Shopping would be highly advantageous A solid understanding of digital marketing principles and strategies. Excellent communication and collaboration skills to work effectively with teams. A results-driven mindset with a focus on achieving measurable outcomes. Ability to adapt to a fast-paced environment and manage multiple tasks. Job Offer Competitive daily rate of c 300 a day PAYE 12-month temporary position Hybrid / remote working available