Performance Media Manager

Key Responsibilities

• Full-Funnel Media Planning & Optimisation
• Plan, execute and optimise integrated media campaigns across digital channels.
• Manage performance activity across social, programmatic, video and retail media platforms.
• Develop audience-first media strategies that drive measurable commercial outcomes.
• Continuously test, learn and optimise campaigns to improve efficiency and performance.

Audience Strategy & Data Management

• Build and activate audience segments using first, second and third-party data sources.
• Work closely with CRM, analytics and marketing teams to improve audience targeting.
• Ensure all audience activation complies with GDPR and data governance requirements.

Attribution & Performance Measurement

• Establish and enhance multi-touch attribution methodologies.
• Develop measurement frameworks that demonstrate the true impact of marketing activity.
• Design and implement test-and-control programmes to validate campaign effectiveness.
• Provide actionable recommendations based on campaign and customer journey analysis.

Tracking & Analytics

• Manage and optimise tracking infrastructure including:
• Pixels and tags
• Conversion APIs
• Server-side tracking
• UTM frameworks
• Ensure data accuracy and reporting integrity across channels.

Reporting & Insights

• Produce weekly and monthly performance reports and dashboards.
• Translate complex performance data into clear business recommendations.
• Present insights and optimisation opportunities to key stakeholders.

Key Skills & Experience

• Proven experience in a Performance Media Manager, Paid Media Manager or Digital Media Manager role.
• Strong background in media planning and execution across major social and programmatic platforms.
• Experience with audience segmentation, customer data strategies and attribution modelling.
• Knowledge of tracking technologies including pixels, APIs and analytics platforms.
• Strong analytical and reporting skills with the ability to influence commercial decisions through data.
• Experience managing KPIs such as ROAS, CPA, conversion rate and media efficiency metrics.

Desirable

• Experience within FMCG, consumer brands or retail environments.
• Exposure to first-party data activation and customer data platforms.
• Understanding of retail media and omnichannel measurement.