Key Details
- Job Title: Performance Media Manager
- Pay Rate: £275 - £300/day + holiday pay
- Location: Chiswick
- Working pattern: Full-time - hybrid, 2-3 days onsite
- Assignment Length: 6 months
Responsibilities
- Develop and deliver best-in-class media activation plans, leveraging campaign insights, performance data and learnings to drive continuous improvement.
- Champion audience-first planning and digital media excellence, embedding best practice and accountability across agency partners.
- Lead digital campaign strategy, setup, governance, optimisation and performance reporting across brands.
- Build and activate high-value audiences using 1st, 2nd and 3rd-party data to improve targeting effectiveness, efficiency and reach.
- Develop audience-led messaging frameworks that align creative assets and propositions to key audience segments and stages of the journey.
- Collaborate with Social, Influencer, Search, Website, CRM and D-Commerce teams to deliver integrated media strategies and optimise performance.
- Lead test-and-learn initiatives to measure the impact of media investment on brand health, commercial performance and retail outcomes.
- Drive campaign measurement, attribution and reporting, translating data into actionable insights and future investment recommendations.
- Work closely with media agencies to continuously improve campaign effectiveness, creative excellence and operational standards.
Requirements
- Strong experience in digital media planning, audience strategy and activation across programmatic, social, video and retail media channels.
- Proven experience leveraging 1st, 2nd and 3rd-party data to build and activate audience-led campaigns.
- A strong understanding of the addressable advertising ecosystem, including identity solutions, audience management platforms and measurement frameworks.
- Hands-on experience with leading ad technology and media platforms, including Google DV360, The Trade Desk and relevant analytics tools.
- Strong knowledge of campaign measurement, attribution, testing methodologies and performance optimisation.
- A data-driven mindset with strong analytical and problem-solving capabilities.
- Highly organised, proactive and comfortable operating within a fast-paced environment.
- Excellent stakeholder management and influencing skills, with the ability to collaborate effectively across internal teams and external agencies.
- A results-focused approach, with a passion for driving continuous improvement and delivering measurable business outcomes.
IR35 Status:
Not specified
Industry:
Sales & Marketing
Seniority Level:
Not Specified