
Performance Marketing Manager - Third Party Brands 12 Month FTC
Posted 1 week ago by Marks and Spencer
Negotiable
Undetermined
Undetermined
London Area, United Kingdom
Summary: The Performance Marketing Manager for Third Party Brands at M&S will lead the digital performance and owned channel strategies to enhance customer traffic and acquisition. This role involves collaboration with various marketing teams and focuses on driving growth for thesportsedit.com. The position is a 12-month fixed-term contract, emphasizing a strategic approach to performance marketing within the retail sector. The ideal candidate will possess extensive experience in performance marketing and a strong analytical background.
Key Responsibilities:
- Lead the digital performance & owned channel arm of the “Brands at M&S” marketing team.
- Develop and implement overarching channel strategies to drive customer traffic and acquisition.
- Own the customer acquisition and retention strategy for thesportsedit.com to deliver growth targets.
- Collaborate with peers in the marketing function to drive a cohesive marketing plan aligned with business unit growth targets.
Key Skills:
- Bachelor's degree or similar in Marketing, Communications, Business Administration, or a related field.
- Extensive experience in performance marketing roles within retail, fashion, or consumer goods.
- Excellent ecommerce experience with knowledge of best practices in driving online sales.
- Thorough understanding of performance marketing channels including CRM, SEO, PPC & Affiliates.
- Highly analytical and proficient in analytics tools like Google Analytics & Adobe.
Salary (Rate): undetermined
City: London Area
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
What’s in it for you
Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever and however they want to shop with us. Here are some of the benefits we offer that make working for M&S just that little bit more special…
After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household. Competitive holiday entitlement with the potential to buy extra holiday days! Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business. A generous Defined Contribution Pension Scheme and Life Assurance. A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills. Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing. Industry-leading parental, adoption and neonatal policies, providing support and flexibility for your family. Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family. A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work. We may close this role early if we have enough applications for the next stage. Please submit your application as soon as possible to make sure you don’t miss out.
What you’ll do…
As the Performance Marketing Manager you will work closely with the CRM, Paid, SEO & Sparks teams with a focus on developing and implementing overarching channel strategies to drive customer traffic and acquisition for Brands at M&S. Please note this role is a 12 month fixed term contract.
Your key accountabilities will include
- Lead the digital performance & owned channel arm of the “Brands at M&S” marketing team
- Work closely with the CRM, Paid, SEO & Sparks teams in M&S Online with a focus on developing and implementing overarching channel strategies to drive customer traffic and acquisition for Brands at M&S
- Own the customer acquisition and retention strategy for thesportsedit.com (part of the M&S group) to deliver growth targets by driving value from our existing database and increasing sales from new customers.
- Work closely with your peers in the marketing function (Brand Relations, Brand & Creative Marketing) to drive a seamless & cohesive Brands at M&S marketing plan, in-line with business unit growth targets
The ideal candidate will be confident leading strategy and influencing senior stakeholders with a proven track record in a similar-level performance marketing management role.
Your skills and experience will include..
- Bachelor's degree or similar in Marketing, Communications, Business Administration, or a related field.
- Extensive experience working in performance marketing roles within the retail, fashion, or consumer goods domain.
- Excellent ecommerce experience with a broad knowledge of best practice in driving online sales (preferably in retail space)
- Thorough understanding and experience of both strategic and practical implementation of performance marketing channels including CRM, SEO, PPC & Affiliates
- Highly analytical, numerate and a super user of analytics tools (specifically Google Analytics & Adobe), with the ability to analyse trends and implement marketing initiatives accordingly
Everyone’s welcome
We are ambitious about the future of retail. We’re disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together. If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.