Performance Marketing Manager
Summary: The Performance Marketing Manager will oversee a £5m+ annual performance marketing budget for Robert Dyas, Ryman, and the London Graphic Centre on a fixed-term contract. This hands-on role involves managing PPC, Affiliates, Retargeting, and Prospecting channels to achieve growth and profitability. The ideal candidate will have a strong retail background and expertise in Google Ads, focusing on driving ROI through data-driven strategies. Collaboration with internal teams and stakeholders is essential for aligning marketing activities with business objectives.
Key Responsibilities:
- Manage a £5m+ annual performance marketing budget.
- Oversee PPC, Affiliates, Retargeting, and Prospecting channels.
- Drive growth and profitability for Robert Dyas, Ryman, and the London Graphic Centre.
- Adapt strategies based on performance analytics to hit ROAS/ROI targets.
- Collaborate with trading teams, suppliers, and internal stakeholders.
Key Skills:
- Proven background in the retail industry.
- 3+ years of experience in optimising paid marketing campaigns.
- Deep technical expertise in Google Ads.
- Strong track record of hitting ROAS/ROI targets.
- Hands-on experience with Google Analytics and Excel.
- Proactive collaboration skills.
Salary (Rate): undetermined
City: Wimbledon
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
About the Role
We are looking for an experienced Performance Marketing Manager to join the Robert Dyas Ecommerce team on a fixed-term contract. Reporting to the Head of Ecommerce, you will take ownership of a £5m+ annual performance marketing budget, driving growth and profitability for Robert Dyas, Ryman, and the London Graphic Centre. This is a hands-on role where you will be responsible for managing PPC, Affiliates, Retargeting, and Prospecting channels to deliver against ROI and growth targets.
What We Are Looking For:
To be successful in this role, you must have:
- Retail Sector Experience: A proven background in the retail industry, with hands-on experience selling physical products (rather than services).
- Google Ads Expertise: At least 3+ years of experience in optimising paid marketing campaigns, with deep, technical expertise in Google Ads.
- Results-Driven Mindset: A strong track record of hitting ROAS/ROI targets and an ability to adapt strategies based on performance analytics.
- Analytical Rigour: Hands-on experience with Google Analytics, Excel, and managing product feeds to maximise visibility and click-through rates.
- Collaboration: A proactive approach to working with trading teams, suppliers, and internal stakeholders to align paid media activity with business priorities.
Why Join Us?
Aside from working with a dedicated and collaborative team, you will enjoy:
- 26 days annual leave (plus bank holidays).
- Generous colleague discount across all Theo Paphitis Retail Group businesses (Robert Dyas, Ryman, Boux Avenue, and London Graphic Centre).
- Friendly, fun and supportive working environment.
- Investment in your ongoing learning and development.
How to Apply
If you are an experienced performance marketer with a passion for retail and the ability to drive commercial success, we would love to hear from you.
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