Performance Marketing Manager
Posted 1 week ago by Gleeson Recruitment Group on CVLibrary
Negotiable
Inside
Hybrid
West Midlands
Summary: The Performance Marketing Manager role in Birmingham is a freelance position requiring three days a week commitment, focusing on managing and optimizing performance marketing strategies for various brands. The successful candidate will oversee paid media campaigns, email marketing, and collaborate with clients to enhance e-commerce performance. This position offers the opportunity to mentor a junior team member and contribute to the agency's growth in a collaborative environment. The role is ideal for someone with a strong background in digital marketing and a proactive approach to improving performance metrics.
Key Responsibilities:
- Running paid media campaigns across Meta, TikTok, Pinterest, Google Ads, YouTube, and Amazon
- Owning the email marketing strategy (via Klaviyo), setting up automations, flows, and lifecycle journeys
- Working closely with clients to boost Shopify site performance and conversion
- Managing Amazon Ads and storefronts using SEO and data insights
- Getting involved with campaigns on retailer platforms like CitrusAd
- Reporting on performance and spotting ways to improve ROAS, CPA, CTR, and more
- Collaborating with the creative team to bring campaigns to life
- Mentoring a junior team member and playing a part in wider business growth
Key Skills:
- 3-5+ years' experience in performance/digital marketing
- Strong across Meta Ads Manager, Google Ads, Amazon Campaign Manager, TikTok, Pinterest, etc.
- Solid CRM/email knowledge (Klaviyo is a big plus)
- Sharp on data and performance metrics
- Proactive, commercially minded, and loves working across different brands
- Agency experience is a bonus but not essential
Salary (Rate): £300
City: Birmingham
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: inside IR35
Seniority Level: Mid-Level
Industry: Marketing