Performance Marketing Manager
Posted 1 week ago by Guardian Jobs
£53,700 Per year
Undetermined
Hybrid
London, England, United Kingdom
Summary: The Performance Marketing Manager will design and lead performance marketing strategies for the Good Law Project, focusing on paid media, influencers, CRM, SEO, and emerging platforms. This role aims to leverage a segmented mailing list and growing social followings to drive impactful donor acquisition and retention. The position requires hands-on management of paid campaigns and expertise in data-driven communication. The successful candidate will contribute to the organization's mission of holding power to account and fighting for a fairer future.
Key Responsibilities:
- Design and lead performance marketing strategies across various channels.
- Manage paid media campaigns, including paid social and influencers.
- Oversee CRM and email marketing with large audience segmentation.
- Implement conversion rate optimization (CRO) and A/B testing.
- Analyze performance metrics using tools like Google Analytics 4 (GA4).
- Collaborate with cross-functional teams to enhance communication and strategy execution.
Key Skills:
- Demonstrable experience in performance marketing or digital advertising.
- Hands-on experience with paid campaign management across major platforms.
- Expertise in CRM/email marketing and audience segmentation.
- Strong knowledge of CRO, A/B testing, SEO, and analytics.
- Excellent data-driven communication skills.
Salary (Rate): £53,700 yearly
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Job Purpose You will design and lead performance marketing strategies, spanning paid media (including paid social), influencers, CRM, SEO, and emerging platforms, to ensure GLP’s substantial segmented mailing list, growing social followings, founder channels and new audiences are leveraged for impactful acquisition and meaningful retention. Our performance marketing engine reaches aligned audiences with a view to donating once, becoming a regular donor, and taking action as part of our campaigns (e.g. emailing their MPs on a relevant issue, contacting a regulator to make a complaint, etc.)
What We're Looking For Demonstrable experience in performance marketing or digital advertising with acquisition + retention KPIs at a level in line with the requirements of the role Hands-on paid campaign management across major platforms CRM/email marketing with large audience segmentation Expertise in CRO, A/B testing, SEO, analytics (GA4) Excellent data-driven communication & cross-team working
What We Do Good Law Project is a not-for-profit campaign organisation which uses the law to hold power to account and fight for a fairer, greener future. We take on the cases and campaigns where we’ll have the biggest impact, even when the odds are stacked against us We had a primary role in overturning the prorogation of Parliament in 2019. We successfully challenged the Government’s operation of a fast track ‘VIP lane’ for awarding lucrative PPE contracts to those with political connections and our campaigning played a key role in the Met Police opening an investigation into Boris Johnson over the Partygate scandal. In July 2023, we forced the Government to accept that its flagship Net Zero strategy is unlawful and to develop a better plan We get a positive outcome in more than two thirds of our cases – either a straightforward or a partial legal win. But whether we win or lose in court, we always fight to make positive change
See Our Website For More About What We Do
Key Details Salary: £53,700 per annum with generous benefits including 25 days annual holiday plus public holidays, enhanced pension contribution, private medical health insurance, life assurance Hours: Full time over 5 days Contract type: This is a full time permanent role Location: Hybrid working with office in central London and options for flexibility to work from home. The postholder will be expected to attend our central London office regularly - minimum of 2/3 days a week
Our attached job pack includes the full job description, personal specification, interview dates and Good Law Project's values. Alternatively, click "Apply on Website" to view the job pack on our website.
How To Apply To apply for this role, click on "Apply on Website" to be redirected to job page where you will be asked to complete an online application form and upload your CV.
Contact If you have any questions about this role, please email the contact details in the job pack. Or click "Apply on Website" to view our contact details on our job page.