Performance Marketing Lead, Accountants
Posted 1 week ago by Sage
Negotiable
Undetermined
Hybrid
Manchester, England, United Kingdom
Summary: This role involves leading and optimizing the UKI Accountants NCA & Groundgame marketing plan and team, focusing on achieving targets and revenue growth through data-driven campaigns. The Performance Marketing Lead will collaborate with sales and performance teams, manage a high-performing team, and ensure alignment with business objectives. Responsibilities include strategy development, performance analysis, and budget management, all while driving innovation in marketing strategies. The position is hybrid, requiring three days a week in the Manchester, Newcastle, or Winnersh office.
Key Responsibilities:
- Lead and optimize the UKI Accountants NCA & Groundgame marketing plan and team.
- Set and deliver against regional targets and revenue plans.
- Oversee development and execution of data-driven, ROI-focused campaigns.
- Manage a high-performing team and drive innovation in campaign strategies.
- Drive collaboration and execution through UKIA digital & campaign hubs.
- Develop and lead strategic and demand plans for UKI NCA Accountants.
- Accountable for NCA marketing performance and contribution to business units.
- Lead performance analysis and reporting using KPIs.
- Oversee budget management and ensure alignment with business objectives.
- Lead and manage a high-performing team, ensuring collaboration across teams.
Key Skills:
- Experience in a marketing management role.
- Results-driven with strong commercial acumen.
- Experience in fast-paced, sales-led organizations.
- Strong understanding of ecommerce trading and assisted funnels.
- Proven experience in digital and field marketing.
- Exceptional communication and negotiation skills.
- Ability to work in a matrix environment.
- Resilience and strong accountability.
Salary (Rate): undetermined
City: Manchester
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Job Description This role will be responsible for leading and optimising the UKI Accountants NCA & Groundgame marketing plan and team, setting and delivering against the targets and revenue plans in region (driving engagement, customer/client acquisition and revenue growth). Marketing Lead for the UKI planning process for accountants. Lead on trading interlock with sales & performance in region – driving performance & optimisation. This role will oversee the development and execution of data driven, ROI-focused campaigns, ensuring alignment with business objectives. Manage a high performing team, driving innovation in campaign strategies while continuously analysing performance metrics to achieve exception results across all channels. Drive collaboration, prioritisation and execution through the UKIA digital & campaign hubs. Location - Hybrid, 3 days per week out of our Manchester, Newcastle or Winnersh office. Marketing Lead & Cross functional Collaboration for UKI NCA Accountants interlocking with UKI Small leadership team - accountable for delivering against regional targets. Strategy Development & plan ownership (strategic & demand plan) for UKI NCA Accountants across all channels – develop and lead the performance through lockstep with RTR organisation through the Annual budget planning process & ongoing trading / roadmap launches, seasonal opportunities etc. Accountable for NCA (new practices, new clients) marketing for to and through accountants covering all products: SBCA, SBCP, Sage 50, SFA, Go Proposal, AutoEntry, Futrli. Accountability for all NCA & Groundgame marketing performance and contribution to BU in region (units, ARR, trials, SQOs, MQLs, CPAs, LTV:CAC) covering all practice personas (including larger practices) and leveraging MTD to drive volume. Primary lead for BU to interlock with UKIA digital & campaign hubs to construct plan, prioritise, execute & optimise performance. Performance Analysis and reporting: Regularly lead and report on performance using KPIs such as conversion rates, ROI and CAC etc – working in hand with hubs. Provide detailed reports and actionable insights to senior leadership and stakeholders. Own trading process through weekly performance calls, hub interlocks & primary lead within the regional sales trading calls laddering up to the WBR, MBR processes. Data-Driven Decisions: leverage analytics, testing and performance data to make informed decisions and implement strategies to improve acquisition costs and overall campaign effectiveness. Budget Management: Oversee allocation and management of budget ensuring spend optimised and aligned. To business objectives. Track, report and adjust as needed to ensure maximum ROI. Accountability for £m marketing budget. Team Leadership & development: Lead and manage a high-performing team. Lockstep with IC, RTR and PMM to ensure requirements for BU in region are met and tight collaboration on priorities.