Pega Consultant (Marketing module)

The role will include: Using the Pega Marketing tool to segment policies into renewal campaigns & associated treatments to effectively promote the commercial objectives Manage and influence stakeholders and cross-functional teams to translate business requirements into the technical language and configuration required to manage the relevant PEGA Marketing programmes Collaborate closely with business stakeholders, acting as a bridge between marketing teams and technical implementation, combining PEGA Marketing expertise with excellent communication skills and ensuring that business needs are understood and translated into effective technical solutions. Simplifying and optimising the communications programmes by deploying test and learn programmes and setting communication arbitration rules in line with business objectives Manage the demand and workload to ensure a regular pipeline of release activity Responsibilities Specifies, builds, simulates and monitors decision management strategies and offer flows which deliver all Renewal outbound and inbound communications Manage the service communication journeys relating to mandate failure and valid address capture Ensure all business requirements are understood and actioned accordingly Manage the backlog of new demand, change requests and defects to ensure timely delivery Translate Renewal Team business requirements into Pega Marketing strategies and data specifications Perform logic testing, quality assurance and business simulation Manage a suite of Pega Marketing based reports, monitoring and controls Strive to optimise campaign effectiveness in order to drive up renewal rates Ensure thorough end to end testing of all communications sent across all channels Increase automation and accuracy while optimizing the result of each customer interaction Capability, Knowledge and Experience: Significant hands-on experience and technical knowledge of Decisioning/PEGA Marketing strategy building and offer creation and management / NBA functionality in PEGA Marketing or one of its predecessor systems (eg. Chordiant) Excellent influencing and communication skills to develop interfaces with other business units and departments Strong advocate of PEGA decisioning and associated capabilities Articulate and persuasive, able to inspire and engage others around their vision Thinks beyond the realms of current approaches and has the tenacity to challenge the status quo, whilst maintaining alignment to the overall business strategy Strong commercial instincts – able to balance both the longer-term development of the business and the inevitable short-term tactical requirements. Good initiative and follow-through skills – gets things done on time and on budget. Able to juggle competing agendas, prioritise work and manage quality delivery through others Good understanding of data mining and statistical techniques, including SAS. Exceptional understanding of customer data and databases Proven track record in the delivery of actionable customer intelligence Highly Numerate Strong data Interpretation skills Excellent presentation skills Ability to work under pressure to tight deadlines