Paid Media Performance Data Analyst
Posted 5 days ago by Experis
Negotiable
Inside
Hybrid
London
Summary: The Data Analyst - Paid Media Performance role involves supporting global Paid Media performance reporting and insights for a one-year contract. The position requires collaboration with the Digital Marketing Performance team and stakeholders to ensure high-quality data and actionable insights. The analyst will focus on performance analysis, reporting, data quality, and automation using Python. Strong analytical and technical skills are essential for translating complex datasets into business-oriented insights.
Key Responsibilities:
- Consolidate, analyze, and interpret paid media data across channels to identify trends, drivers, and improvement opportunities.
- Lead the creation and enhancement of monthly performance reports and executive summaries.
- Monitor data quality issues and ensure compliance with global tracking and reporting guidelines.
- Translate complex datasets into clear, business-oriented insights that support strategic and operational decisions.
- Leverage Python and other analytical tools to automate data processing, improve workflows, and refine reporting logic.
Key Skills:
- Strong analytical skills with experience using large datasets for performance analysis.
- Solid business acumen to connect data to marketing strategy and business impact.
- Strong technical skills in Python for data manipulation, analysis, and automation.
- Proficiency with Excel and common data visualization tools (e.g., Power BI, Looker Studio, Datorama/SFMC Intelligence a plus).
- Understanding of Paid Media channels such as Paid Social, Search, and Programmatic.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: inside IR35
Seniority Level: undetermined
Industry: IT
Job Title: Data Analyst - Paid Media Performance
Contract: 1 year (period: 02/02/2026 to 29/01/2027)
IR35: Inside
Location: London (Hybrid)
Overview
We are looking for a Data Analyst with strong business acumen to support on global Paid Media performance reporting and insights. The role will work closely with the Digital Marketing Performance team, regional stakeholders, and our analytics partners to ensure high-quality data, actionable insights, and improved decision-making across markets.
Key responsibilities
- Performance analysis: Consolidate, analyze, and interpret paid media data across channels (Paid Social, Paid Search, Programmatic, etc.) to identify trends, drivers, and improvement opportunities.
- Reporting: Lead the creation and enhancement of monthly performance reports, and executive summaries.
- Data quality: Monitor data quality issues and ensure compliance with global tracking and reporting guidelines.
- Insights & recommendations: Translate complex datasets into clear, business-oriented insights that support strategic and operational decisions.
- Automation: Leverage Python (and any other analytical tools) to automate data processing, improve workflows, and refine reporting logic.
Required Skills & Experience
- Strong analytical skills, with demonstrated experience using large datasets for performance analysis.
- Solid business acumen, able to connect data to marketing strategy and business impact.
- Strong technical skills, specifically on Python, for data manipulation, analysis, and automation. Proficiency with Excel and common data visualization tools (e.g., Power BI, Looker Studio, Datorama/SFMC Intelligence a plus).
- Understanding of Paid Media channels Paid Social, Search, Programmatic - or broader digital marketing performance.