Paid Media Performance Data Analyst

Summary: The Data Analyst - Paid Media Performance role focuses on supporting global Paid Media performance reporting and insights. The position requires collaboration with the Digital Marketing Performance team and regional stakeholders to ensure data quality and actionable insights. The analyst will leverage technical skills, particularly in Python, to automate data processing and enhance reporting. This role is hybrid and falls under inside IR35 regulations.

Key Responsibilities:

• Performance analysis: Consolidate, analyze, and interpret paid media data across channels (Paid Social, Paid Search, Programmatic, etc.) to identify trends, drivers, and improvement opportunities.
• Reporting: Lead the creation and enhancement of monthly performance reports, and executive summaries.
• Data quality: Monitor data quality issues and ensure compliance with global tracking and reporting guidelines.
• Insights & recommendations: Translate complex datasets into clear, business-oriented insights that support strategic and operational decisions.
• Automation: Leverage Python (and any other analytical tools) to automate data processing, improve workflows, and refine reporting logic.

Key Skills:

• Strong analytical skills, with demonstrated experience using large datasets for performance analysis.
• Solid business acumen, able to connect data to marketing strategy and business impact.
• Strong technical skills, specifically on Python, for data manipulation, analysis, and automation. Proficiency with Excel and common data visualization tools (e.g., Power BI, Looker Studio, Datorama/SFMC Intelligence a plus).
• Understanding of Paid Media channels Paid Social, Search, Programmatic - or broader digital marketing performance.

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: inside IR35

Seniority Level: undetermined

Industry: IT

Detailed Description From Employer:

Job Title: Data Analyst - Paid Media Performance
Contract: 1 year (period: 02/02/2026 to 29/01/2027)
IR35: Inside
Location: London (Hybrid)

Overview
We are looking for a Data Analyst with strong business acumen to support on global Paid Media performance reporting and insights. The role will work closely with the Digital Marketing Performance team, regional stakeholders, and our analytics partners to ensure high-quality data, actionable insights, and improved decision-making across markets.

Key responsibilities

• Performance analysis: Consolidate, analyze, and interpret paid media data across channels (Paid Social, Paid Search, Programmatic, etc.) to identify trends, drivers, and improvement opportunities.
• Reporting: Lead the creation and enhancement of monthly performance reports, and executive summaries.
• Data quality: Monitor data quality issues and ensure compliance with global tracking and reporting guidelines.
• Insights & recommendations: Translate complex datasets into clear, business-oriented insights that support strategic and operational decisions.
• Automation: Leverage Python (and any other analytical tools) to automate data processing, improve workflows, and refine reporting logic.

Required Skills & Experience

• Strong analytical skills, with demonstrated experience using large datasets for performance analysis.
• Solid business acumen, able to connect data to marketing strategy and business impact.
• Strong technical skills, specifically on Python, for data manipulation, analysis, and automation. Proficiency with Excel and common data visualization tools (e.g., Power BI, Looker Studio, Datorama/SFMC Intelligence a plus).
• Understanding of Paid Media channels Paid Social, Search, Programmatic - or broader digital marketing performance.