Paid Media Analyst

Summary: The Paid Media Analyst role involves optimizing digital paid media performance for a leading technology business's European subsidiaries through actionable insights. The position focuses on delivering insights across major ad platforms and developing dashboards while ensuring data accuracy and reporting solutions. The ideal candidate will have a strong background in digital marketing and paid media analytics, with a proven ability to manage data and conduct analyses. Immediate availability is preferred, with a requirement of at least one year on visa status before renewal.

Key Responsibilities:

• Deliver insights across major ad platforms (Google, Meta, TikTok, Amazon).
• Develop and maintain dashboards in BI tools (Looker Studio, Power BI, Tableau).
• Validate data, conduct post-campaign analyses, and apply A/B testing.
• Translate stakeholder needs into scalable reporting solutions.
• Monitor and resolve data issues to ensure reporting accuracy.

Key Skills:

• 3-5 years in a digital marketing or paid media analyst role.
• Strong experience with paid media ad platforms.
• Proven ability to build dashboards and reports.
• Familiarity with marketing analytics, statistics, and data validation.
• Experience optimising paid media campaigns and A/B testing.
• Ability to manage data pipelines and convert requirements into solutions.
• Fluent in English; able to explain technical topics clearly.

Salary (Rate): undetermined

City: London Area

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other