Off Highway Sales and Marketing Executive

Sales & Marketing Capability Representative – Building Construction Products

Desford, Leicestershire | Onsite 24-Month Fixed Term Contract EMEA Travel Required (Up to 25%)

Are you passionate about transforming how businesses reach their customers? Do you thrive in fast-paced, dealer-driven environments where strategy meets execution? We’re looking for a bold, commercially-savvy Sales & Marketing Capability Representative to join our dynamic team and lead dealer retail transformation across Europe, Africa, and the Middle East.

The Opportunity

As part of the Building Construction Products Division, you'll work with 10 key dealers in the EAME region to help retail customers (1-5 machine buyers) thrive using tailored digital and physical marketing solutions. Your role is central to transforming the way our dealers engage small-to-medium contractors and niche buyers—an under-served but rapidly growing market segment. You’ll spearhead initiatives that boost dealer sales, improve customer experience, and create smarter, leaner, more effective retail strategies. This is a unique opportunity to make measurable impact in a global organization, all while sharpening your commercial, marketing, and leadership skills.

What You’ll Do

• Lead dealer retail transformation strategies—developing and executing growth plans to reach and serve low-volume customers.
• Coach and consult dealers on marketing, sales, and customer experience best practices, using both digital and physical channels.
• Drive performance improvement initiatives and customer coverage strategies across the dealer network.
• Champion dealer capability building, offering guidance on training, bundled solutions, and go-to-market strategies.
• Manage and deliver on region-wide retail projects, ensuring alignment with global targets and KPIs.

What You Bring

• Bachelor’s degree with 2–3 years’ experience in sales, marketing, or dealer operations.
• Strong commercial acumen, ideally in off-highway, industrial, or construction equipment industries.
• A proactive, self-starter mindset—ready to take ownership and drive change.
• B2B expertise, including customer-facing roles, and ideally, experience within a dealer/distributor network.
• Excellent consulting, influencing, and negotiation skills, with the ability to translate strategic goals into tactical wins.
• Willingness and eligibility to travel throughout the EAME region (up to 25%).

Why This Role?

• Be part of a high-impact initiative in a globally respected brand.
• Work directly with regional dealers across EAME to implement cutting-edge retail solutions.
• Accelerate your career in a hybrid strategic-operational role with true autonomy and visibility.
• Join a team that values collaboration, innovation, and customer success.

Additional Info

• Location: Desford – onsite requirement
• Duration: 24 months
• Travel: Up to 25% (Europe, Middle East & Africa)

Ready to shape the future of retail for construction equipment customers? Apply now and help us bring better, smarter solutions to the people building tomorrow.