The Role
As Regional Commercial Marketing Lead, you'll own commercial marketing for a defined region - driving growth, leads and revenue.
You'll sit at the heart of a Commercial Hub alongside Sales, Marketing and Business Partners, shaping campaigns that convert and deliver real commercial impact.
You'll also take a national lead on one key marketing area (such as digital, website, campaigns and stakeholder engagement, as well as marketing agency relationships), influencing strategy across both businesses and consumers beyond your patch.
What You'll Do
- Lead high-impact, multi-channel campaigns across digital, email, paid media and offline activity
- Drive leads for Telesales and Field Sales through smart targeting, events and community engagement
- Own grassroots marketing, tapping into Facebook community groups, affiliates, ambassadors and free Wi-Fi hubs
- Partner closely with Sales to deliver region-specific, results-driven marketing plans
- Spot opportunities through market insight, customer behaviour and competitor analysis
- Manage stakeholders including suppliers and third-party partners
- Track performance, measure ROI and report insights at senior leadership level
What You'll Bring
- Proven commercial marketing experience with a strong customer-first mindset
- A track record of delivering campaigns that drive sales and revenue
- Hands-on experience with local communities, affiliates and events
- Strong multi-channel marketing knowledge and analytical skills
- Confidence using CRM platforms (ideally Salesforce/Marketing Cloud)
- Creative thinking with commercial discipline
- Marketing degree or CIM/ACIM membership (preferred, not essential)
How You Work
You're collaborative, commercially sharp and comfortable owning outcomes.
You communicate clearly, think ahead, and keep things real - with customers, colleagues and partners alike.
If you like rolling up your sleeves, spotting opportunity where others don't, and delivering marketing that genuinely moves the needle, this role's got your name on it.