New Business Director

NEW BUSINESS & MARKETING DIRECTOR Digital Natives · London Hybrid — 3 days in office

About Us

We’re a 40-strong social-first creative agency doing some of the most exciting work in the food & drink, beauty and FMCG space. We’re independent, opinionated, and built on the belief that the best brand ideas today are digitally native, not adapted for it. Our clients range from iconic food and drink brands to major household names, and we help all of them show up in culture in ways that feel relevant, not forced. We work hard, but we work smart; hybrid across three days in our London studio and the rest wherever you do your best thinking.

The Role

The New Business & Marketing Director will join the leadership team and own the full growth picture; bringing in the right new clients, deepening relationships with the ones we already have, and ensuring our reputation in the market matches the quality of our work. You’ll be equally at home opening doors with brands we’ve never met, growing the value of our existing partnerships, and spotting untapped potential within current accounts. This is a role for someone who understands that the best agencies grow from both ends; and who has the commercial instinct and relationship skills to make it happen.

What You’ll Do

New Business

• Own the agency’s new business strategy, pipeline, and revenue targets — reporting directly to the CEO
• Define and pursue priority target clients across food & drink and broader FMCG, to beauty and consumer tech
• Build a healthy, consistent pipeline through outbound prospecting, referrals, events, and inbound marketing activity
• Lead the full pitch process from first brief to final presentation - coordinating creative, strategy, and production teams to deliver compelling, winning responses
• Report on pipeline performance, conversion, and revenue forecasts to the leadership team

Client Growth & Partnerships

• Work closely with client leads to identify expansion opportunities across existing accounts - new scopes, additional workstreams, and untapped budget pools
• Build senior relationships of your own within existing client organisations, creating multiple stakeholder connections beyond the day-to-day
• Lead strategic client reviews and growth conversations, positioning the agency as a long-term partner rather than a project supplier
• Spot cross-sell and upsell opportunities - bringing in the right internal expertise at the right moment to grow the scope of what we do
• Act as a commercial champion internally, ensuring the team understands and contributes to the agency’s growth goals

Agency Marketing

• Own the agency’s positioning and ensure it comes through clearly across all external touchpoints
• Lead our agency marketing strategy across social, website, email, events, and PR - holding us to the same standard we set for clients
• Commission and oversee thought leadership, case studies, and award entries that reinforce our credentials in FMCG, food & drink, beauty and consumer tech
• Build relationships with trade press, industry bodies, and community networks relevant to our verticals
• Create a consistent rhythm of marketing activity that builds awareness and generates quality inbound enquiries

About You

• 10+ years in new business, client growth, or marketing - with meaningful agency-side experience in a creative, social, or digital environment
• Genuine knowledge of and passion for the food, drink, and FMCG sectors - you understand how these brands think, what they care about, and how social fits into their wider marketing mix
• An existing network of senior brand-side contacts across relevant category verticals that you’re excited to bring with you
• Proven track record of both winning new business and growing existing client relationships at a senior level
• A confident, credible presence in front of C-suite stakeholders - you can build trust quickly, spot opportunity, and think beyond the current brief
• Strategic enough to set direction, hands-on enough to execute when needed
• A collaborative leader who brings teams with them rather than working around them