Your responsibilities
- Define and govern lead management, lead scoring, segmentation, and nurture strategies.
- Architect and implement integrations between Marketo, CRM platforms, CDPs, and other MarTech solutions.
- Drive campaign execution excellence, personalization, and customer engagement initiatives.
- Collaborate with business, marketing, and technology stakeholders across EU and North America.
- Provide technical leadership, mentoring, and best-practice guidance to delivery teams.
- Ensure platform scalability, performance, governance, and data quality.
- Support solution estimation, roadmap planning, and continuous improvement initiatives.
- Act as the primary customer-facing technical consultant for Marketo-related discussions.
Your Profile: Essential skills/knowledge/experience
- Adobe Marketo Expertise
- Adobe Marketo Engage Administration
- Campaign & Program Management
- Engagement Programs & Nurture Streams
- Lead Lifecycle Management
- Lead Scoring & Segmentation
- Email Marketing Automation
- Dynamic Content & Personalization
- Marketo Reporting & Analytics
- Database Management & Data Governance
- Technical Skills
- Marketo REST APIs
- CRM Integrations (Salesforce, Microsoft Dynamics, etc.)
- Customer Data Platform (CDP) integrations
- Data Mapping & Synchronization
- Web Tracking & Attribution
- HTML/CSS for Email & Landing Pages
- SQL understanding and data analysis skills
- Leadership & Consulting Skills
- MarTech Solution Architecture
- Stakeholder Management
- Client Consulting & Advisory
- Cross-functional Team Leadership
- Requirement Discovery Workshops
- Agile Delivery Methodologies
Desirable skills/knowledge/experience
- Experience of Marketo integration with D365 Platforms (Large and Complex)
Rate:
Not specified
Location:
London
IR35 Status:
Inside
Remote Status:
Hybrid
Industry:
IT
Seniority Level:
Not Specified