Summary: The Marketing Technology Consultant role at WePlay is a fixed-term consultancy position focused on enhancing the company's technology business unit. The consultant will be responsible for developing product roadmaps, advising on strategic initiatives, and collaborating with cross-functional teams to ensure the growth and scalability of proprietary technology offerings. This role is pivotal in shaping the future of WePlay's technology solutions in the sports marketing sector.

Key Responsibilities:

• Develop a commercial model for proprietary products targeting existing clients and new prospects.
• Advise on the recruitment of a Technology Lead for product management.
• Produce a development roadmap and detailed tech specifications for products.
• Advise on technology infrastructure investments to future-proof offerings.
• Identify market gaps for technology resources WePlay can provide.
• Collaborate on a comprehensive go-to-market (GTM) strategy for each product.
• Identify new revenue opportunities and create attractive packages for clients.
• Guide on scaling technologies to meet future client needs and industry trends.
• Provide guidance on building a strong technology unit and team structure.
• Ensure collaboration between technology, product, and commercial teams.

Key Skills:

• Proven experience in marketing technology consulting and product development.
• Strong background in building proprietary marketing technologies.
• Expertise in developing product roadmaps and GTM strategies.
• Experience with commercial models and revenue generation strategies.
• Ability to work collaboratively with cross-functional teams.
• Strong problem-solving skills and project management capabilities.
• Familiarity with sports marketing or related industries is a plus.

Salary (Rate): undetermined

City: London Area

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: undetermined

Industry: Other