Marketing Strategist

Marketing Strategy Manager

Location: London – 5 days p/w onsite

Length: 5 months

Rate: £368.64 - £409.56 per day (inside IR35)

Hours: 9am-6pm

Job Summary

We are seeking an experienced Marketing Strategist to join our Audience Insights & Communications team. This global role is critical to shaping and executing innovative communication strategies that attract top talent, strengthen our employer brand, and drive engagement. You will lead the development of data-driven, candidate-focused campaigns and content across multiple regions, supporting our recruitment efforts in 30+ countries and across 80+ job families.

Key Responsibilities:

• Strategy Development
• Design and implement global talent attraction communication strategies aligned with business objectives.
• Conduct market and competitor research to identify trends and opportunities.
• Define long-term and agile strategic frameworks for candidate attraction.
• Candidate Insights & Persona Development
• Develop detailed candidate personas based on research and internal input.
• Translate insights into tailored messaging by region, role, and demographic.
• Talent Value Proposition (TVP)
• Co-create and refine an authentic and scalable Talent Value Proposition.
• Ensure consistent TVP messaging across all channels and touchpoints.
• Campaign Management
• Lead cross-functional campaign development (digital, social, events, etc.).
• Produce and manage content (job ads, videos, blogs, employee testimonials, etc.) to enhance employer brand.
• Customize campaigns based on role types, geographies, and DEI goals.
• Employee Advocacy
• Develop programs to activate employees as brand ambassadors.
• Support initiatives that enhance internal culture and boost employer reputation.
• Innovation & Testing
• Promote a culture of experimentation using A/B and multivariate testing.
• Leverage emerging platforms, technologies, and tools to optimize strategies.
• Analytics & Optimization
• Define KPIs to measure campaign performance and brand impact.
• Partner with Analytics teams to gather insights and optimize strategies.
• Turn data into actionable recommendations for continuous improvement.
• Stakeholder Collaboration
• Work closely with Marketing, Recruitment, HR, PR, Internal Comms, and Leadership teams.
• Influence and align senior stakeholders on branding and attraction efforts.
• Document and share strategic insights and outcomes across teams.

About the Team

The Audience Insights & Communications team is part of the global Talent Acquisition Marketing function. Our mission is to drive the right volume of quality applications by producing impactful research, insights, messaging, and content. We support recruitment teams across regions and business lines with strategic communication efforts that enhance our employer brand and convert prospective candidates into hires.

Basic Qualifications:

• Experience in marketing, preferably within a global organization.
• Proven success in developing and scaling cross-functional marketing programs.
• Strong skills in audience segmentation, targeting, and persona development.
• Experience using data to inform strategy (Excel/Tableau proficiency preferred).
• Familiarity with A/B testing and campaign optimization.
• Excellent stakeholder management and project leadership skills.
• Strong storytelling, branding, and content development capabilities.
• Ability to work in a fast-paced, evolving environment.
• Commitment to diversity, equity, and inclusion.

Preferred Qualifications:

• Experience in employer branding or talent attraction strategy.
• Track record of executing integrated lead generation campaigns (email, events, CRM, etc.).
• Background in supporting hiring initiatives across multiple regions and job families.