Marketing Specialist (Paid Social)

Our client is seeking an experienced Marketing Specialist (Paid Social) to join their Performance Marketing team on a contract basis. In this role, you will be responsible for the planning, activation, and optimisation of paid social media campaigns across multiple platforms, driving measurable business outcomes. This is an exciting opportunity to apply your performance marketing expertise while expanding your skills across new and emerging channels. This is a 5 month contract, hybrid working 3 days a week in the London office, paying between £250 – £309 Daily PAYE

Key Job Responsibilities

• Good understanding of social media platforms (e.g., Facebook, Instagram, Twitter, TikTok, LinkedIn) and their respective advertising ecosystems.
• Proven experience in planning, executing, and optimising paid social media campaigns.
• Experience with LINE is preferred.
• German language skills are preferred.
• Manage and execute multiple ad campaigns including, but not limited to, audience research, account setup, campaign configuration and implementation.
• Analyse data and metrics to create weekly and monthly reports on traffic, user engagement, and conversion.
• Define and run tests, including A/B experiments to test new vendor features and/or inform new product development.
• Achieve targeted performance KPIs, including optimisations and campaign troubleshooting.

Qualifications

• Ability to use data and metrics to back up assumptions, drive rationale, discover root causes, and identify opportunities.
• Experience in a paid social marketing role.
• 4+ years of professional (non-internship) marketing experience.
• Strong experience using most of the following paid media management tools: Facebook Ads Manager, Google Ads, LinkedIn Ads, etc.
• Good experience with Paid Social managing acquisition marketing campaigns in industries such as: media & entertainment, recruitment marketing, e-commerce, B2B, or agency.
• Solid communication and presentation skills, with the ability to translate business information into actionable insights.
• Ability to articulate trade-offs, explain complex issues, and communicate plans to senior executives.
• Strong time-management skills: ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously, making the necessary trade-offs among customer experience, scope, and time to market.

Daily Responsibilities Include

• Reviewing paid social activation requests from automation tools, campaign managers, and media planners
• Activating and deactivating campaigns as needed
• Optimising campaigns
• Supporting weekly reporting for Tuesdays and Wednesdays
• Attending daily pacing calls to ensure alignment with wider teams

Ideal Candidate

• The Best Candidates Will Have
• Good experience with paid social platforms
• Clear communication style
• Experience with media mix modelling
• Quick and accurate working style
• Strong attention to detail
• Experience working in corporate environments as a team player
• Extra language skills such as Japanese or German

This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. Thank you for taking the time to apply.

Client Description

Our Client is a FTSE 100, multinational technology company no longer known for just one thing. Their areas of expertise include e-commerce, cloud computing, digital streaming, artificial intelligence, original entertainment… the list goes on. Despite being primarily digital, their aim is to be the most customer-centric company in the world. Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.