Marketing Science Specialist (Contract)

Marketing Science Specialist (Contract)

Posted 1 day ago by RedCat Digital

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£49 Per hour
Inside
Hybrid
London Area, United Kingdom
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Advanced Mathematics Agenda (Meeting) Budgeting Confidence Intervals Constituent Relationship Management Customer Relationship Management (CRM) Software Data Science Finance Forecasting Investment Decisions Investments Marketing Effectiveness Marketing Mix Marketing Mix Modeling Marketing Strategies Probability And Statistics Return On Investment Snowflake (Data Warehouse) SQL (Programming Language) Stakeholder Management Statistics Window Function

Summary: The Marketing Science Specialist role is a senior contract position focused on enhancing marketing effectiveness measurement within a complex, multi-market organization. The specialist will leverage econometrics, experimentation, and advanced analytics to guide investment decisions and optimize marketing strategies. This hands-on role requires collaboration across various teams, emphasizing the transition from correlation to causation in marketing decision-making. The position offers a hybrid working model with a significant influence on marketing investments and strategies.

Key Responsibilities:

  • Translate Marketing Mix Model (MMM) outputs into actionable budget recommendations.
  • Interpret response curves, saturation effects, and marginal ROI (mROI) for investment optimization.
  • Build forecasting and scenario models to simulate business outcomes.
  • Lead analytics strategy within Data Clean Rooms, focusing on Meta Advanced Analytics.
  • Write and optimize advanced SQL to analyze first-party CRM data with media exposure data.
  • Own the quarterly Learning Agenda, prioritizing hypotheses based on business impact.
  • Design and execute Conversion Lift Studies (CLS) and Brand Lift Studies (BLS).
  • Synthesize results across experiments to establish best practices.
  • Educate stakeholders on the difference between vanity metrics and value metrics.

Key Skills:

  • 5+ years’ experience in Marketing Science, Analytics, or Econometrics.
  • Degree in a quantitative discipline (Economics, Statistics, Mathematics, Physics, Data Science, or similar).
  • Advanced SQL skills (CTEs, window functions, optimized joins).
  • Strong experience with Marketing Mix Models (MMM), including adstock, saturation, and Bayesian approaches.
  • Hands-on experience with Data Clean Rooms (Meta AA, AMC, ADH, Snowflake) is a plus.
  • Deep understanding of experimentation, hypothesis testing, and confidence intervals.
  • Ability to translate complex statistical concepts into clear business narratives.
  • Strong understanding of AdTech, paid media mechanics, ROAS vs CAC, and margin dynamics.

Salary (Rate): £49.00/hr

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: inside IR35

Seniority Level: Senior

Industry: IT

Detailed Description From Employer:

The Opportunity

We’re looking for a Marketing Science Specialist to help shape how marketing effectiveness is measured across a large, complex, multi-market organisation. This role sits at the intersection of econometrics, experimentation, and advanced analytics , with a clear mandate: move marketing decision-making from correlation to causation. Reporting into the Head of Marketing Science EMEA , you’ll act as the architect of measurement truth, guiding investment decisions using Marketing Mix Models, Data Clean Rooms, and rigorous causal experimentation. This is a hands-on, senior individual contributor role with significant influence across Marketing, Finance, and Media teams.

What You’ll Be Doing

  • Strategic Modelling & Budget Optimisation (40%)
  • Translate Marketing Mix Model (MMM) outputs into clear, actionable budget recommendations
  • Interpret response curves, saturation effects, and marginal ROI (mROI) to support monthly investment optimisation discussions
  • Build forecasting and scenario models to simulate business outcomes under different budget and economic conditions
  • Data Clean Rooms & Advanced Analytics (30%)
  • Lead analytics strategy within Data Clean Rooms , with a strong focus on Meta Advanced Analytics
  • Write and optimise advanced SQL to join hashed first-party CRM data with media exposure data
  • Analyse high-value customer segments, moving beyond generic lookalikes to LTV- and retention-driven cohorts
  • Learning Agenda & Causal Experimentation (30%)
  • Own the quarterly Learning Agenda , prioritising hypotheses based on business impact and statistical confidence
  • Design and execute Conversion Lift Studies (CLS) and Brand Lift Studies (BLS) , including power calculations and holdout design
  • Synthesise results across experiments to establish evidence-based best practices
  • Educate stakeholders on the difference between vanity metrics (e.g. clicks, ROAS) and value metrics (incrementality, profit)

What We’re Looking For

Essential

  • 5+ years’ experience in Marketing Science, Analytics, or Econometrics
  • Degree in a quantitative discipline (Economics, Statistics, Mathematics, Physics, Data Science, or similar)
  • Advanced SQL skills (CTEs, window functions, optimised joins)
  • Strong experience with Marketing Mix Models (MMM) , including adstock, saturation, and Bayesian approaches

Nice to Have

  • Hands-on experience with Data Clean Rooms (Meta AA, AMC, ADH, Snowflake)
  • Deep understanding of experimentation, hypothesis testing, confidence intervals, and bias
  • Ability to translate complex statistical concepts into clear business narratives
  • Strong understanding of AdTech, paid media mechanics, ROAS vs CAC, and margin dynamics

Why This Role

  • High-impact, senior-level contract with real influence on marketing investment
  • Modern measurement stack: MMM, experimentation, and clean rooms
  • Hybrid working model with a central London office
  • Long-term contract offering stability and strategic ownership
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