Negotiable
Undetermined
Onsite
Bristol, UK
Summary: The Marketing & Placemaking Manager role is a full-time, 10-month contract position based in Bristol, focused on enhancing the consumer experience and brand presence at a prestigious shopping centre. The manager will be responsible for developing and executing marketing and placemaking strategies, driving footfall, and managing events to create engaging community experiences. This position requires a strong understanding of the local market and the ability to build partnerships that align with the centre's objectives. The role reports to the Senior Brand & Advertising Manager and involves significant collaboration with various teams and stakeholders.
Key Responsibilities:
- Take ownership of local marketing and placemaking plans, developing annual campaign plans and agency briefs.
- Create and deliver placemaking and events plans to drive ROI and enhance destination experiences.
- Identify local and regional partners to add value and offset delivery costs for events.
- Manage events budgets, operational alignment, tenant engagement, and event communications.
- Develop and optimize a content and influencer strategy in partnership with the content agency.
- Work with the media agency to shape media plans that meet KPIs and support centre objectives.
- Manage all customer-facing communications across various platforms and mediums.
- Share local marketing strategies and plans with relevant stakeholders to ensure alignment.
- Full management of the marketing budget.
- Collaborate with operational teams to ensure compliance with health, safety, and security protocols.
Key Skills:
- Proven experience in marketing and placemaking.
- Strong understanding of consumer behavior and local market dynamics.
- Excellent communication and networking skills.
- Ability to manage budgets and deliver ROI-focused campaigns.
- Experience in event management and partnership development.
- Proficiency in digital marketing strategies and content creation.
- Strong organizational and project management skills.
- Ability to collaborate effectively with various teams and stakeholders.
Salary (Rate): 55k
City: Bristol
Country: UK
Working Arrangements: on-site
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing