Summary: The Marketing Mixed Modelling (MMM) SME role focuses on enhancing media spend coverage for a top global company in the Consumer Health domain. This 6-month contract position requires expertise in Marketing Mix Modelling to translate modelling results into actionable insights, ultimately aiming to increase ROI from media spend. The role involves collaboration with local stakeholders and delivering models through PowerBI reports. The position is primarily remote with one day onsite each month.

Key Responsibilities:

• Scope MMM deliveries with local stakeholders, including data inclusion and model alignment.
• Deliver completed models to stakeholders in PowerBI and provide actionable insights for value realization.
• Deliver 25 BMCs models phased quarterly over 2025.
• Track value realization aiming for a 5% increase in ROI from media spend.

Key Skills:

• Extensive experience in Marketing Mixed Modelling (MMM).
• Background in Consumer Packaged Goods (CPG) or Consumer Health.
• Experience delivering models for global clients across various regions (EMEA, APAC, US, LATAM).
• Proficiency in PowerBI for reporting and visualization.

Salary (Rate): undetermined

City: London

Country: UK

Working Arrangements: hybrid

IR35 Status: inside IR35

Seniority Level: undetermined

Industry: Other