About the Role
We are seeking a talented Marketing Mix Modeling (MMM) Analyst/Consultant/Sales Manager to support marketing measurement and effectiveness initiatives.
The successful candidate will leverage advanced analytical techniques to evaluate marketing performance, quantify media impact, and provide data-driven recommendations that help businesses optimize marketing investment and improve ROI.
Key Responsibilities
- Design, build, and execute Marketing Mix Models (MMM) to assess the impact of marketing activities on business performance.
- Analyze large datasets from media, sales, and marketing sources to identify key drivers of growth and performance.
- Develop actionable insights and strategic recommendations to optimize media investment and marketing effectiveness.
- Interpret complex analytical results and communicate findings to stakeholders in a clear, business-focused manner.
- Partner with marketing, analytics, and commercial teams to define measurement frameworks and business objectives.
- Support budget allocation and scenario planning through advanced statistical modelling and forecasting techniques.
- Conduct ad effectiveness and brand measurement analyses to evaluate campaign performance.
- Present insights and recommendations to senior stakeholders and clients.
- Stay informed on industry trends, measurement methodologies, and evolving marketing analytics best practices.
Key Requirements
Essential
Minimum 3 years' experience working with Marketing Mix Modeling (MMM) in either a consulting, agency, or client-side environment.
Strong experience in marketing analytics, media measurement, or commercial analytics.
Proven ability to analyze complex datasets and develop actionable business recommendations.
Experience translating analytical outputs into clear insights for non-technical stakeholders.
Strong stakeholder management and communication skills.
Experience preparing and presenting results to clients or senior business leaders.
Proficiency with analytical and reporting tools such as:
- SQL
- Excel
- Power BI
- Tableau
Preferred
- Experience working in a consultative capacity, advising clients or internal stakeholders on marketing investment decisions.
- Knowledge of advertising effectiveness measurement and brand measurement methodologies.
- Experience with attribution modelling, incrementality testing, media effectiveness studies, or brand lift analysis.
- Familiarity with econometric modelling techniques.
- Experience using Python or R for statistical analysis and model development.