Job Specification: Marketing SpecialistContract Details:Location: Hybrid London-basedContract Length: 12 monthsDay Rate: 326 per day (PAYE)Role Overview:We are seeking a dynamic and results-oriented Marketing Specialist to join our team on a 12-month contract. This role requires expertise in market research, product development, and promotional activities, with a focus on sustainability and paid advertising. Experience in the travel industry is highly desirable. The successful candidate will collaborate with cross-functional teams to enhance product offerings, execute effective marketing strategies, and drive customer satisfaction.Key Responsibilities:Market Research and Analysis:Conduct in-depth market research to identify potential markets and customer needs. Compile detailed insights into product or service offerings to guide strategic decision-making.Strategic Consultation:Work closely with legal teams to address copyright and royalty matters.Partner with buying teams to identify environmentally sustainable product options and analyse market demand trends.Collaborate with product development teams on design, packaging, and other specifications.Promotional Activities:Plan and execute promotional events, trade shows, and marketing campaigns, working alongside advertisers, developers, and production managers.Develop and implement strategies that align with organisational goals to effectively promote products and services.Pricing and Product Strategy:Provide input into pricing strategies to balance organisational objectives with customer satisfaction. Recommend product or packaging improvements to enhance market appeal and sustainability.Paid Advertising:Utilise expertise in paid advertising to design, monitor, and optimise campaigns across platforms, ensuring strong performance and ROI.Sustainability Focus:Identify and recommend environmentally sound practices, including product modifications and sustainable packaging solutions.Qualifications and Skills:Demonstrable experience in market research, product marketing, and campaign management.Background in the travel industry is preferred, with a strong understanding of consumer behaviour within this sector.Proficient in paid advertising platforms and campaign optimisation.Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.Strong communication and collaboration skills, with experience working across diverse teams.Passionate about sustainability and knowledgeable about environmentally conscious marketing practices.If you re a strategic thinker with a passion for marketing and sustainability, and are ready to contribute to a forward-thinking team, we'd love you to apply or email jpthomas@welovesalt.com an updated CV.











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