Marketing Manager - Maternity Cover
Posted 1 week ago by Roof Maker
Negotiable
Undetermined
Undetermined
Leicester, England, United Kingdom
Summary: The Marketing Manager will oversee marketing activities during a key team member's leave, focusing on planning, executing, and analyzing campaigns across various channels including email, social media, content, direct mail, and events. This role requires collaboration with the wider team and agency partners to maintain momentum and drive results. The ideal candidate will have proven experience in marketing and strong project management skills. This position offers an opportunity to make a significant impact within the company.
Key Responsibilities:
- Plan and execute weekly segmented email campaigns for homeowners, builders, and architects
- Conduct regular CRM hygiene tasks
- Maintain automated email workflows
- Produce campaign performance reports and quarterly GA4 analytics summaries
- Manage and brief our social media agency
- Define monthly content themes aligned with seasonal trends
- Oversee ROI measurement of paid social campaigns
- Coordinate customer case studies, from outreach to on-site photography
- Liaise with photographers and videographers to capture and edit assets
- Contribute to blog creation
- Monitor and report on direct mail campaign effectiveness
- Lead the organisation of trade shows and industry exhibitions
- Coordinate logistics, stand materials, and promotional activities
Key Skills:
- Proven experience in a marketing role covering email, social media, and content
- Strong working knowledge of Klaviyo, Mailchimp, and Hubspot or similar platforms
- Familiarity with campaign performance analysis (GA4 experience a plus)
- Excellent written communication and project management skills
- Experience managing external agencies and freelancers
- Proactive, organised, and confident juggling multiple priorities
Salary (Rate): undetermined
City: Leicester
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
We’re seeking a talented Marketing Manager to take the reins of our marketing activities and maintain momentum during a key team member’s leave. You’ll be responsible for planning, executing, and analysing campaigns across email, social, content, direct mail, and events – with the support of our wider team and agency partners.
Key Responsibilities
- Email Marketing
- Plan and execute weekly segmented email campaigns for homeowners, builders, and architects
- Conduct regular CRM hygiene tasks
- Maintain automated email workflows
- Produce campaign performance reports and quarterly GA4 analytics summaries
- Social Media Marketing
- Manage and brief our social media agency
- Define monthly content themes aligned with seasonal trends
- Oversee ROI measurement of paid social campaigns
- Content Creation
- Coordinate customer case studies, from outreach to on-site photography
- Liaise with photographers and videographers to capture and edit assets
- Contribute blog creation
- Direct Mail
- Monitor and report on direct mail campaign effectiveness
- Exhibitions & Events
- Lead the organisation of trade shows and industry exhibitions
- Coordinate logistics, stand materials, and promotional activities
- Proven experience in a marketing role covering email, social media, and content
- Strong working knowledge of Klaviyo, Mailchimp, and Hubspot or similar platforms.
- Familiarity with campaign performance analysis (GA4 experience a plus)
- Excellent written communication and project management skills
- Experience managing external agencies and freelancers
- Proactive, organised, and confident juggling multiple priorities
What We’re Looking For
Why Join Us? You’ll join a friendly and collaborative team in a company that values creativity, insight, and initiative. This role offers the chance to make a real impact while covering a vital role in our business.