Marketing Manager - Insurance
Posted Today by Experis
£550 Per day
Inside
Hybrid
London
Summary: The Marketing Manager for Insurance role is based in Paddington, London, and involves leading marketing plans and campaigns for General Insurance products. This position is responsible for defining and executing the marketing strategy for Pet, Home, and Travel Insurance to drive brand awareness and financial services growth. The contract duration is 4 months, and the role requires collaboration with various stakeholders to achieve trading objectives. The pay rate is between £450 and £550 per day via an umbrella agency.
Key Responsibilities:
- Design and deliver the Insurance annual marketing calendar of activity with channel owners to meet marketing and trading performance
- Craft compelling creative and content to support the growth of awareness, consideration and conversion across the marketing mix - with a creative expression that capture the essence of our brand and the new FS brand strategy.
- Set and agree clear activity KPIs, effectively monitoring and reporting on weekly trade / monthly performance meetings, include category and competitor insights
- Contribute to annual budget planning and tightly manage spend against the plan, managing the Month End process in regard to marketing cost for insurance plans
- Integrate Insurance marketing and plans across the FS and retail business with category adjacencies ensure XBU marketing opportunities are maximized
- Act as the primary marketing stakeholder for Insurance with channel leads and commercial colleagues in FS and marketing counterparts at our third party relationships
- Ensure all activity you lead adheres to financial promotions and compliance requirements and you sustain the required continuous professional learning
- Build relationships across the roster of agency partners including media, CRM and creative
- Contribute to the development of the Insurance marketing and commercial strategy development
Key Skills:
- Experience working with financial services / insurance products
- Strong experience in campaign management
- Strong planning skillset and analytical thinker, able to translate insights into actionable marketing plans
- Track record of building and maintaining internal and external relationships and a strong communicator
- An eye for great creative and good attention to detail
- An agile approach, able to pivot dependant on business needs and trading performance, and comfortable to manage multiple projects simultaneously
Salary (Rate): £550 per day
City: Paddington
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: inside IR35
Seniority Level: Mid-Level
Industry: Marketing
Marketing Manager - Insurance
Marketing Manager - Insurance
The location of the role is Paddington, London (hybrid working).
The duration of the contract is 4 months.
The pay rate on offer is £450 - £550 per day (via Umbrella agency).
The client is a multinational high-street retailer.
Role purpose
Lead the marketing plans and campaigns for General Insurance, to deliver our brand, marketing and trading performance to accelerate financial services (FS) growth. Marketing Manager for insurance will define the marketing plan for Pet, Home and Travel Insurance and lead the execution and delivery of the marketing plan, liaising with Channel Owners to do so. This role is responsible for the marketing plans that deliver against our trading objectives for insurance products.
Key accountabilities, responsibilities, and measures
- Design and deliver the Insurance annual marketing calendar of activity with channel owners to meet marketing and trading performance
- Craft compelling creative and content to support the growth of awareness, consideration and conversion across the marketing mix - with a creative expression that capture the essence of our brand and the new FS brand strategy.
- Set and agree clear activity KPIs, effectively monitoring and reporting on weekly trade / monthly performance meetings, include category and competitor insights
- Contribute to annual budget planning and tightly manage spend against the plan, managing the Month End process in regard to marketing cost for insurance plans
- Integrate Insurance marketing and plans across the FS and retail business with category adjacencies ensure XBU marketing opportunities are maximized
- Act as the primary marketing stakeholder for Insurance with channel leads and commercial colleagues in FS and marketing counterparts at our third party relationships
- Ensure all activity you lead adheres to financial promotions and compliance requirements and you sustain the required continuous professional learning
- Build relationships across the roster of agency partners including media, CRM and creative
- Contribute to the development of the Insurance marketing and commercial strategy development
Key skills
- Experience working with financial services / insurance products
- Strong experience in campaign management
- Strong planning skillset and analytical thinker, able to translate insights into actionable marketing plans
- Track record of building and maintaining internal and external relationships and a strong communicator
- An eye for great creative and good attention to detail
- An agile approach, able to pivot dependant on business needs and trading performance, and comfortable to manage multiple projects simultaneously
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