Marketing Manager
Posted 4 days ago by 1756535490
Negotiable
Outside
Hybrid
USA
Summary: We are seeking a highly organized and strategic Marketing Manager (contract) dedicated to supporting the BARDA program, which aims to advance next-generation point-of-care ultrasound (POCUS) solutions for emergency medicine and trauma care. This role will be instrumental in executing BARDA program deliverables, managing cross-functional timelines, and leading stakeholder engagement initiatives including a Customer Advisory Board (CAB) and a national clinical partnership with the American College of Emergency Physicians (ACEP).
Key Responsibilities:
- Customer Advisory Board (CAB) Leadership
- Lead the planning and execution of a multi-year CAB program:
- Develop charter, member profiles, and engagement strategy
- Coordinate quarterly virtual meetings and two in-person summits
- Manage logistics, content development, and follow-up actions
- Synthesize insights and integrate into product and marketing strategy
- ACEP Clinical Partnership Engagement
- Serve as the marketing liaison for a national clinical partnership focused on emergency medicine:
- Coordinate participation in summits, chapter meetings, and strategy sessions
- Align messaging and engagement activities with broader marketing goals
- Capture and apply clinical insights to support product positioning and adoption
- Value Prop and Evidence Gen Development
- Lead strategic initiatives to define and validate the value proposition, evidence generation, and reimbursement strategy for BARDA-supported innovations:
- Develop differentiated value propositions aligned with clinical and market needs
- Coordinate evidence generation to support product claims and clinical utility
- Manage claims matrix planning and validation with cross-functional input
- Support reimbursement strategy including coding, coverage, and payment pathways
- Leverage insights from CAB and ACEP partnership to inform messaging and proof points
- Marketing Program Management
- Drive execution of commercial activation deliverables including:
- Value proposition development and refinement
- Claims matrix coordination and validation planning
- Evidence generation and customer stories and testimonials
- Collaborate with cross-functional teams (product, clinical, regulatory, regional marketing) to ensure alignment and timely delivery
- Track progress against milestones and provide regular updates to leadership
Key Skills:
- 7+ years of experience in healthcare marketing or product management - in the USA
- Demonstrated experience developing healthcare product value propositions, supporting evidence generation, and navigating reimbursement strategy including coding and coverage pathways
- Proven experience managing advisory boards, KOL panels, or customer councils
- Strong project management skills with ability to manage multiple stakeholders and timelines
- Familiarity with emergency medicine, reimbursement or POCUS technologies is a plus
- Excellent communication, facilitation, and documentation skills
- Experience working in a matrixed, cross-functional environment
- Contract Scope
- Estimated 20-30 hours/week
- Participation in global team meetings - willing to adjust work times to accommodate Europe (early start)
- Travel to conferences, CABs and team meetings as needed
- Deliverables aligned with product development and launch milestones
Salary (Rate): £55.00/hr
City: Wauwatosa
Country: USA
Working Arrangements: hybrid
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: Other
Detailed Description From Employer:
Summary:
We are seeking a highly organized and strategic Marketing Manager (contract) dedicated to supporting the BARDA program, which aims to advance next-generation point-of-care ultrasound (POCUS) solutions for emergency medicine and trauma care. This role will be instrumental in executing BARDA program deliverables, managing cross-functional timelines, and leading stakeholder engagement initiatives including a Customer Advisory Board (CAB) and a national clinical partnership with the American College of Emergency Physicians (ACEP).
Key Responsibilities:
Qualifications:
Pay Transparency: The typical base pay for this role across the U.S. is: $55.00 - $71.42/hr. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience and the benefits package you select. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, 10 paid days off, 401(k) plan participation, commuter benefits and life and disability insurance.
For information about our collection, use, and disclosure of applicant's personal information as well as applicants' rights over their personal information, please see our Privacy Policy ().
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human based decision making in employment decisions. By applying to this position, you agree to Aditi s use of AI technology, including calls from an AI Voice Recruiter.
#AditiConsulting
#25-22052
Payrate: $55.00 - $71.42/hr.
Summary:
We are seeking a highly organized and strategic Marketing Manager (contract) dedicated to supporting the BARDA program, which aims to advance next-generation point-of-care ultrasound (POCUS) solutions for emergency medicine and trauma care. This role will be instrumental in executing BARDA program deliverables, managing cross-functional timelines, and leading stakeholder engagement initiatives including a Customer Advisory Board (CAB) and a national clinical partnership with the American College of Emergency Physicians (ACEP).
Key Responsibilities:
- Customer Advisory Board (CAB) Leadership
- Lead the planning and execution of a multi-year CAB program:
- Develop charter, member profiles, and engagement strategy
- Coordinate quarterly virtual meetings and two in-person summits
- Manage logistics, content development, and follow-up actions
- Synthesize insights and integrate into product and marketing strategy
- ACEP Clinical Partnership Engagement
- Serve as the marketing liaison for a national clinical partnership focused on emergency medicine:
- Coordinate participation in summits, chapter meetings, and strategy sessions
- Align messaging and engagement activities with broader marketing goals
- Capture and apply clinical insights to support product positioning and adoption
- Value Prop and Evidence Gen Development
- Lead strategic initiatives to define and validate the value proposition, evidence generation, and reimbursement strategy for BARDA-supported innovations:
- Develop differentiated value propositions aligned with clinical and market needs
- Coordinate evidence generation to support product claims and clinical utility
- Manage claims matrix planning and validation with cross-functional input
- Support reimbursement strategy including coding, coverage, and payment pathways
- Leverage insights from CAB and ACEP partnership to inform messaging and proof points
- Marketing Program Management
- Drive execution of commercial activation deliverables including:
- Value proposition development and refinement
- Claims matrix coordination and validation planning
- Evidence generation and customer stories and testimonials
- Collaborate with cross-functional teams (product, clinical, regulatory, regional marketing) to ensure alignment and timely delivery
- Track progress against milestones and provide regular updates to leadership
Qualifications:
- 7+ years of experience in healthcare marketing or product management - in the USA
- Demonstrated experience developing healthcare product value propositions, supporting evidence generation, and navigating reimbursement strategy including coding and coverage pathways
- Proven experience managing advisory boards, KOL panels, or customer councils
- Strong project management skills with ability to manage multiple stakeholders and timelines
- Familiarity with emergency medicine, reimbursement or POCUS technologies is a plus
- Excellent communication, facilitation, and documentation skills
- Experience working in a matrixed, cross-functional environment
- Contract Scope
- Estimated 20-30 hours/week
- Participation in global team meetings - willing to adjust work times to accommodate Europe (early start)
- Travel to conferences, CABs and team meetings as needed
- Deliverables aligned with product development and launch milestones
Pay Transparency: The typical base pay for this role across the U.S. is: $55.00 - $71.42/hr. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience and the benefits package you select. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, 10 paid days off, 401(k) plan participation, commuter benefits and life and disability insurance.
For information about our collection, use, and disclosure of applicant's personal information as well as applicants' rights over their personal information, please see our Privacy Policy ().
Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human based decision making in employment decisions. By applying to this position, you agree to Aditi s use of AI technology, including calls from an AI Voice Recruiter.
#AditiConsulting
#25-22052