Marketing Manager
Posted 4 days ago by TONG Global
£40,000 Per year
Undetermined
Hybrid
United Kingdom
Summary: TONG is seeking a motivated B2B Marketing Manager to drive lead generation and marketing strategies from their London office. The role involves managing public-facing assets and developing outreach campaigns to attract new clients. This position is crucial for TONG's growth and offers the opportunity to work within a dynamic team focused on expanding their market presence. The role requires a blend of creativity and analytical skills to enhance TONG's marketing efforts.
Key Responsibilities:
- Execute multi-channel outreach campaigns (LinkedIn, email, and events) targeting specific brand segments and ICPs.
- Research and identify prospective brands that fit TONG’s target profiles using industry databases, trade news, and social listening tools.
- Personalise messages using insights such as campaign performance, category trends, and social media buzz.
- Use HubSpot to track all outreach activity, ensuring consistent follow-up and accurate reporting on progress.
- Serve as the first point of contact for potential clients, qualifying lead quality over email communication.
- Capture and update lead information in HubSpot, ensuring data quality and transparency across the BD team.
- Monitor and analyse lead metrics (response rates, qualification ratios, meeting conversions) to continuously improve performance.
- Update the website and TONG’s LinkedIn account.
- Conduct SEO on the website (or work with external service providers) to ensure growth of web traffic.
- Prepare and send monthly newsletter, managing and optimising Mailchimp mailing list.
- Assist in building and managing TONG’s partner network.
- Help onboard and communicate with external partners - from consultants to agencies - providing them with updated materials and support.
- Lead on B2B Marketing Plan development.
- Manage the Marketing Budget.
- Support with creation of marketing materials.
- Support with digital and in-person event organisation and execution (ad hoc).
- Work closely with the Commercial Team to align outbound messaging with TONG’s broader thought-leadership and PR efforts.
- Attend key industry events and expos to assist with on-site lead generation and relationship building.
- Bring fresh ideas and experimentation to the outbound process - especially in personalisation, data enrichment, and use of automation tools.
Key Skills:
- 2–3 years’ experience in B2B marketing & sales development, lead generation, or client-facing roles.
- Excellent written and verbal communication skills in English, with confidence in reaching out to international clients.
- Highly organised, with strong attention to detail and ability to manage multiple outreach channels simultaneously.
- Positive, energetic, and resilient attitude - comfortable handling rejection and maintaining momentum.
- Experience with CRM tools (HubSpot preferred) and proficiency in using LinkedIn Sales Navigator or similar platforms.
- Strong curiosity about China’s consumer market and global brand-building.
- Experience of Mailchimp, Canva, and Zoom Webinar platforms.
- Strong knowledge of luxury, consumer goods, and tourism sectors.
- Basic knowledge of marketing automation or AI tools used in prospecting and outreach.
- Mandarin Chinese language skills a plus but not required.
Salary (Rate): £40,000 yearly
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
TONG are looking for a motivated, resourceful and confident B2B Marketing Manager to join our London-based team. The core goal of this role is to generate high quality enquiries for TONG’s services, to pass to the Commercial Team. As a key part of a small team, this role is crucial in developing TONG’s business into a new stage of growth. As the lead for marketing within the business, this wide-ranging role includes both the management of TONG’s primary public-facing assets (website, newsletter, social), and the development of outbound strategies to reach new audiences. This a hybrid role with three fixed days in our London office each week.
Who is TONG? TONG is one of Europe’s leading dedicated Chinese social commerce agencies. We deliver award-winning China market entry strategies and marketing execution for global brands from luxury goods to tourism, and from real estate to food and drink. We've had the pleasure of building over 120 brands in China, including the likes of iQ Students, 1 Hotels, Tiffany & Co, Heathrow Airport, Taylors of Harrogate, ARgENTUM Apothecary, Sunspel, CBRE, Aspinal of London and Knight Frank. This is an exciting opportunity to join a fast-moving company; you will join a tight-knit and rapidly-expanding team with real and growing responsibility from day one.
Key Responsibilities
- Outbound Lead Generation
- Execute multi-channel outreach campaigns (LinkedIn, email, and events) targeting specific brand segments and ICPs.
- Research and identify prospective brands that fit TONG’s target profiles using industry databases, trade news, and social listening tools.
- Personalise messages using insights such as campaign performance, category trends, and social media buzz.
- Use HubSpot to track all outreach activity, ensuring consistent follow-up and accurate reporting on progress.
- Lead Qualification & Pipeline Management
- Serve as the first point of contact for potential clients, qualifying lead quality over email communication.
- Capture and update lead information in HubSpot, ensuring data quality and transparency across the BD team.
- Monitor and analyse lead metrics (response rates, qualification ratios, meeting conversions) to continuously improve performance.
- Inbound Lead Generation
- Update the website and TONG’s LinkedIn account.
- Conduct SEO on the website (or work with external service providers) to ensure growth of web traffic,
- Prepare and send monthly newsletter, managing and optimising Mailchimp mailing list.
- Assist in building and managing TONG’s partner network.
- Help onboard and communicate with external partners - from consultants to agencies - providing them with updated materials and support.
- Marketing
- Lead on B2B Marketing Plan development
- Manage the Marketing Budget
- Support with creation of marketing materials
- Supporting with digital and in-person event organisation and execution (ad hoc)
- Collaboration & Learning
- Work closely with the Commercial Team to align outbound messaging with TONG’s broader thought-leadership and PR efforts.
- Attend key industry events and expos to assist with on-site lead generation and relationship building.
- Bring fresh ideas and experimentation to the outbound process - especially in personalisation, data enrichment, and use of automation tools.
Qualifications & Experience
Essential
- 2–3 years’ experience in B2B marketing & sales development, lead generation, or client-facing roles.
- Excellent written and verbal communication skills in English, with confidence in reaching out to international clients.
- Highly organised, with strong attention to detail and ability to manage multiple outreach channels simultaneously.
- Positive, energetic, and resilient attitude - comfortable handling rejection and maintaining momentum.
- Experience with CRM tools (HubSpot preferred) and proficiency in using LinkedIn Sales Navigator or similar platforms.
- Strong curiosity about China’s consumer market and global brand-building.
Preferred
- Experience of Mailchimp, Canva, and Zoom Webinar platforms
- Strong knowledge of luxury, consumer goods, and tourism sectors.
- Basic knowledge of marketing automation or AI tools used in prospecting and outreach.
- Mandarin Chinese language skills a plus but not required.
What we offer
- An annual salary of £35-40k
- Performance related bonus scheme
- On-the-job training and professional development opportunities
- Office coffee and snacks
- Monthly team socials