Summary: National Express is seeking an experienced Marketing Manager for a fixed-term role of 12 months at their Head Office in Digbeth. The successful candidate will collaborate with various teams to develop and deliver marketing campaigns that align with commercial targets and customer insights. This position requires a focus on brand, partnerships, and student marketing activities for Coach. The role emphasizes the importance of research-driven strategies and effective stakeholder engagement.

Key Responsibilities:

• Support development and lead delivery of brand, partnerships and student marketing activity for Coach
• Ensure all campaigns are developed using research and insight to inform target audience, media and creative
• Collaborate closely with the Commercial team to ensure as and where necessary campaign activity is planned in line with commercial priorities
• Work alongside the Performance Marketing/Content team to ensure integration of brand strategy across organic channels
• Work closely with Marketing Services and Ecommerce teams to deliver through the line integrated activity and a seamless customer experience both physically and digitally
• Assist in the production process of all campaign activity, ensuring that all work is developed and produced on time and within budget
• Support the Senior Marketing Manager in the development of presentations and accompanying material in order to gain support and buy-in from senior stakeholders
• Ensure a robust process for measurement of key KPIs and campaign objectives is in place for all activity and optimise and extract key insights for future activity and best practice across the wider team
• Monitor the wider industry and identify and exploit emerging trends and new developments
• Build and maintain strong relationships with external agencies and internal stakeholders
• Ensure all activity is in budget and financial processes are in place with relevant stakeholders

Key Skills:

• 2 years' experience of marketing and campaign management and delivery
• Knowledge/experience of using Social Media platform for content
• Computer literate

Salary (Rate): 35000

City: Digbeth

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: fixed-term

Seniority Level: Mid-Level

Industry: Marketing