Marketing Manager

Marketing Manager

Posted 4 days ago by MaxContact

£55,000 Per year
Fixed-Term
Hybrid
Manchester, England, United Kingdom

Summary: The Marketing Manager role at MaxContact is a 12-month fixed-term maternity cover position based in Manchester, requiring a hands-on marketer to lead brand awareness initiatives and demand generation campaigns. The ideal candidate will possess a mix of strategic thinking and practical execution skills, with experience in B2B SaaS marketing. Responsibilities include content strategy development, event management, and PR support, aimed at enhancing the company's market position. The role demands strong analytical skills and the ability to collaborate effectively across teams.

Key Responsibilities:

  • Develop and execute a cohesive content strategy to support brand awareness and demand goals.
  • Create and manage top-of-funnel content including blogs, reports, whitepapers, videos, social content, and customer stories.
  • Ensure consistent brand messaging and tone of voice across all touchpoints.
  • Plan and run integrated multi-channel campaigns that drive awareness, engagement, and early pipeline.
  • Collaborate with digital specialists to optimise campaign performance across organic, paid, and social channels.
  • Analyse results, track performance, and report on key metrics using HubSpot, Salesforce, and Google Analytics.
  • Own the planning and delivery of MaxContact’s events calendar, including conferences, roundtables, webinars, and customer events.
  • Manage logistics, promotion, campaign follow-up, and performance measurement.
  • Support the development of PR campaigns and media outreach in collaboration with agency partners.
  • Work closely with internal teams to champion MaxContact’s brand narrative and ensure consistent communication of value propositions.

Key Skills:

  • 5+ years’ experience in B2B marketing, ideally within SaaS or technology.
  • Proven experience in content creation, campaign management, and brand-building.
  • Hands-on knowledge of HubSpot (Marketing Hub).
  • Strong analytical skills and ability to interpret data to optimise marketing activity.
  • Experience delivering webinars and events end-to-end.
  • Understanding of SEO principles and working knowledge of digital channels.
  • Excellent storytelling, writing, and communication skills.
  • Strong organisational and project management capabilities.
  • Proactive, self-sufficient, and comfortable owning multiple projects.
  • Creative yet commercially minded, with a focus on outcomes.
  • Collaborative team player able to work closely with Sales, Product, and Customer Success.
  • Adaptable, resourceful, and energised by working in a fast-paced environment.

Salary (Rate): £55,000 yearly

City: Manchester

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: Mid-Level

Industry: IT

Detailed Description From Employer:

Marketing Manager (12-Month Fixed Term Maternity Cover Contract) Location: Manchester (Hybrid – 2 days per week in office) Reports to: Marketing Director Salary range: £42,500-£55,000 per annum Start date: Feb 2026

About MaxContact MaxContact is a fast-growing B2B tech company helping organisations transform how they engage with customers. Our cloud-based contact centre and customer engagement platform is trusted by leading businesses across the UK to improve efficiency, enhance customer experience and drive better outcomes. We have ambitious plans for the next 12 months and are looking for a hands-on marketer to help elevate our brand and accelerate demand.

The Role We’re looking for a highly organised, creative and results-driven Marketing Manager to join our team on a 12-month fixed term maternity cover contract. This is a varied and impactful position where you will lead our brand awareness initiatives, shape our content strategy, manage events and community-building, and support PR activity across the B2B tech landscape. You will be responsible for creating and executing top-of-funnel campaigns that grow our audience, strengthen our market position, and fuel early-stage demand for MaxContact’s solutions. The ideal candidate is a strong all-rounder with a mix of strategic thinking and hands-on execution, and experience working across the full B2B SaaS marketing toolkit.

Key Responsibilities

  • Content, Brand & Thought Leadership Develop and execute a cohesive content strategy to support brand, awareness and demand goals.
  • Create and manage top-of-funnel content including blogs, reports, whitepapers, videos, social content and customer stories.
  • Ensure consistent brand messaging and tone of voice across all touchpoints.
  • Work with internal subject matter experts, customers and external writers to develop insight-led content that positions MaxContact as a trusted industry voice.
  • Demand Generation & Campaigns Plan and run integrated multi-channel campaigns that drive awareness, engagement and early pipeline.
  • Collaborate with digital specialists to optimise campaign performance across organic, paid and social channels.
  • Analyse results, track performance and report on key metrics using HubSpot, Salesforce and Google Analytics.
  • Events, Webinars & Community Own the planning and delivery of MaxContact’s events calendar, including conferences, roundtables, webinars and customer events.
  • Manage logistics, promotion, campaign follow-up and performance measurement.
  • Work closely with Sales and Customer Success to maximise event impact and audience engagement.
  • Support growth of our user and industry community – Afterwork - through event experiences and content amplification.
  • PR, Communications & Market Positioning Support the development of PR campaigns and media outreach in collaboration with agency partners.
  • Identify opportunities for awards, commentary, speaking engagements and partnerships.
  • Help shape and articulate MaxContact’s leadership position within the customer engagement and contact centre technology sector.
  • Internal Brand Alignment Work closely with our Head of People, Sales, Product and Customer Success teams to champion MaxContact’s brand narrative internally.
  • Ensure colleagues understand and can confidently communicate our value proposition, strengths and differentiators by supporting the rollout of clear messaging, playbooks and brand assets.
  • Help maintain consistency across all touchpoints and contribute to a strong, unified brand experience throughout the organisation.

About You Experience & Skills 5+ years’ experience in B2B marketing, ideally within SaaS or technology. Proven experience in content creation, campaign management and brand-building. Hands-on knowledge of HubSpot (Marketing Hub) Strong analytical skills and ability to interpret data to optimise marketing activity. Experience delivering webinars and events end-to-end. Understanding of SEO principles and working knowledge of digital channels. Excellent storytelling, writing and communication skills. Strong organisational and project management capabilities.

Characteristics Proactive, self-sufficient and comfortable owning multiple projects. Creative yet commercially minded, with a focus on outcomes. Collaborative team player able to work closely with Sales, Product and Customer Success. Adaptable, resourceful and energised by working in a fast-paced environment.