Marketing Manager
Posted 1 day ago by Caselton Clark
£45,000 Per year
Undetermined
Hybrid
London Area, United Kingdom
Summary: The Marketing Manager (Events) role is a 6-month fixed-term contract based in London, with the potential for a permanent position. The successful candidate will develop and execute marketing strategies for events, focusing on attracting and converting delegates to drive business growth. This position requires a strong background in B2B events marketing and proficiency in digital marketing channels. The role involves collaboration with sales and production teams to ensure alignment in marketing efforts.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies for events.
- Drive delegate registration through multiple marketing channels including social media, search marketing, email, telemarketing, and partnerships.
- Manage and optimise website SEO.
- Leverage marketing analytics and make data-driven marketing decisions.
- Full management of event marketing budget.
- Work with the sales team to aid lead generation, as well as with editorial and production teams to ensure marketing campaigns are aligned.
Key Skills:
- Minimum of 3 years of B2B events marketing experience.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of digital marketing channels and strategies.
- Experience with marketing automation tools such as Marketo and Salesforce.
Salary (Rate): £45,000.00 yearly
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Marketing Manager (Events) 6-month FTC - With the possibility of going permanent
London Hybrid (4 days in the office)
Salary – up to £45,000
The company: Our client is a leading provider of technology and business solutions. Their events portfolio brings together industry experts, thought leaders, and decision-makers to foster innovation and drive business growth. You will be responsible for developing and executing marketing strategies that attract, engage, and convert qualified delegates, ultimately contributing to business growth.
The role: Develop and execute comprehensive marketing strategies for events. Drive delegate registration through use of multiple marketing channels including, social media, search marketing, email, telemarketing, and partnerships. Manage and optimise website SEO. Leverage marketing analytics and make data driven marketing decisions. Full management of event marketing budget. Work with the sales team to aid lead generation, as well as working with editorial and production teams to ensure marketing campaigns are aligned.
Requirements & Key Skills: Minimum of 3 years of B2B events marketing experience Proven track record of developing and executing successful marketing campaigns. Strong understanding of digital marketing channels and strategies. Experience with marketing automation tools such as Marketo and Salesforce.
Please send your CV to jen@caseltonclark.co.uk to be considered for this position. Caselton Clark are a specialist recruitment agency for media, events, exhibitions and conferences