Marketing Manager

Marketing Manager

Posted 2 weeks ago by Randstad UK

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Negotiable
Undetermined
Undetermined
London Area, United Kingdom
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Brand Management Brand Positioning Campaign Management Digital Video Go-to-Market Strategy Management Market Analysis Marketing Strategies Project Scoping Social Media Spotify Stakeholder Management Storytelling Strategic Leadership Strategic Marketing User Journey Mapping

Summary: As a Marketing Manager for YouTube, you will play a crucial role in expanding the viewer base and enhancing user engagement through strategic marketing campaigns. The position requires leading campaign execution, utilizing user insights, and collaborating with various teams to identify growth opportunities. Your strategic leadership will ensure that marketing efforts align with the Google/YouTube brand and drive user growth. This role is pivotal in shaping the marketing strategies that resonate with audiences in the digital video landscape.

Key Responsibilities:

  • Lead and manage integrated, user-focused marketing campaigns to grow YouTube’s viewer base, overseeing large-scale execution across social media, owned media, and general campaign efforts.
  • Drive and guide user research, market analysis, and insights to inform business recommendations and develop cohesive user journey and lifecycle strategies.
  • Develop and execute comprehensive marketing strategies and plans, defining opportunities to drive user growth, engagement with new product features, and adoption of existing features.
  • Create and manage product marketing content, ensuring consistent brand positioning and collaborating with cross-functional teams for publication.
  • Manage competing stakeholder interests, building strong relationships with product, sales, and partnership teams to align goals and scale work.
  • Contribute to project scoping, manage priorities, and set measurable goals for success.
  • Champion an inclusive culture within the team and across processes.

Key Skills:

  • Strong background in integrated media campaigns (planning, execution, optimisation).
  • Proven experience in marketing roles within tech-forward or content-rich companies (e.g., Spotify, Netflix, Amazon).
  • Deep understanding of audience engagement, particularly within digital video and content ecosystems.
  • Expertise in brand management, campaign management, and product positioning.
  • Ability to analyse data, generate user insights, and apply them to go-to-market strategies.
  • Exceptional client/partner management, influence, and storytelling abilities.
  • A strategic thinker who can recognise and act on opportunities creatively and efficiently.
  • Comfortable creating campaigns aligned with key cultural moments (music, sports, major releases).

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing

Detailed Description From Employer:

Role Title: Marketing Manager - YouTube

Office Location: London - CSG

Duration: ASAP until 30 March 2025 )

Working Hours: Normal business hours

About the Role: As a Marketing Manager for YouTube, you'll be instrumental in growing YouTube's viewer base and increasing user engagement through strategic, integrated marketing campaigns. This role involves leading end-to-end campaign execution, leveraging user insights and market analysis, and collaborating closely with product and partnership teams (including creators, music, and sports partners). You'll act as a strategic leader, identifying growth opportunities, translating insights into action, and ensuring all marketing efforts enhance the Google/YouTube brand.

Key Responsibilities:

  • Lead and manage integrated, user-focused marketing campaigns to grow YouTube’s viewer base, overseeing large-scale execution across social media, owned media, and general campaign efforts.
  • Drive and guide user research, market analysis, and insights to inform business recommendations and develop cohesive user journey and lifecycle strategies.
  • Develop and execute comprehensive marketing strategies and plans , defining opportunities to drive user growth, engagement with new product features, and adoption of existing features.
  • Create and manage product marketing content , ensuring consistent brand positioning and collaborating with cross-functional teams for publication.
  • Manage competing stakeholder interests , building strong relationships with product, sales, and partnership teams to align goals and scale work.
  • Contribute to project scoping, manage priorities, and set measurable goals for success.
  • Champion an inclusive culture within the team and across processes.

Essential Skills & Experience:

  • Strong background in integrated media campaigns (planning, execution, optimisation).
  • Proven experience in marketing roles within tech-forward or content-rich companies (e.g., Spotify, Netflix, Amazon).
  • Deep understanding of audience engagement , particularly within digital video and content ecosystems.
  • Expertise in brand management, campaign management, and product positioning .
  • Ability to analyse data, generate user insights , and apply them to go-to-market strategies.
  • Exceptional client/partner management, influence, and storytelling abilities.
  • A strategic thinker who can recognise and act on opportunities creatively and efficiently.
  • Comfortable creating campaigns aligned with key cultural moments (music, sports, major releases).
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