Summary: The Freelance Marketing Manager role focuses on developing and executing marketing campaigns for sports-related products, requiring a blend of strategic planning and creative execution. The position demands a strong understanding of the sports market and consumer behavior, along with the ability to analyze campaign performance and optimize strategies. This role is hybrid and is expected to last for 1-2 months, with a daily rate of £350, classified as outside IR35.

Key Responsibilities:

• Develop and implement comprehensive marketing campaigns for sports-related products, from ideation to execution.
• Conduct market research to identify trends, consumer needs, and competitive landscape.
• Work closely with product development teams to craft compelling messaging and positioning for new and existing products.
• Write creative briefs, liaise with tech and marketing teams, manage creative development of assets, and coordinate local market teams.
• Analyze campaign performance and optimize marketing strategies based on data-driven insights.
• Manage budgets and ensure effective allocation of resources to maximize ROI.

Key Skills:

• 5+ years of marketing experience, with a strong focus on product marketing campaigns in the sports industry.
• Proven track record of successfully launching and managing marketing campaigns.
• Deep understanding of the sports market, consumer behavior, and industry trends.
• Strong project management skills with the ability to multitask and meet deadlines.
• Excellent communication and storytelling skills to engage diverse audiences.
• Proficiency in digital marketing tools, analytics, and CRM platforms.

Salary (Rate): 350

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: outside IR35

Seniority Level: Mid-Level

Industry: Marketing