The Role
- Lead the development and delivery of marketing strategies and campaigns for the schools/education sector.
- Plan and execute integrated campaigns across owned and paid-for channels, with a strong focus on digital marketing.
- Develop audience segmentation, positioning and channel strategies to achieve marketing objectives.
- Work closely with programme and business development teams to embed effective marketing approaches into programmes, products and contracts.
- Develop marketing proposals and input into contract bids, including negotiating budgets and resources with senior stakeholders.
- Lead campaign measurement, analytics and evaluation, using insight to optimise future activity.
- Manage internal and external agencies, suppliers and campaign delivery partners.
- Build strong relationships with senior internal and external stakeholders.
- Provide expert marketing advice on complex projects and programmes.
About You
- Significant experience designing and delivering strategic marketing plans for programmes, products or services.
- Experience managing complex or global marketing programmes.
- Strong digital marketing and campaign management experience, including content marketing and campaign evaluation.
- Experience negotiating budgets, resources and priorities with senior stakeholders.
- Experience using customer/audience insight and analytics to inform marketing decisions.
- Experience managing or leading marketing teams.
- A proven ability to influence senior stakeholders and operate effectively across a complex organisation.
- Experience embedding an audience-led and marketing-focused culture within an organisation.
Package
- 9-month contract
- £149 per day – outside London
- £162 per day – inside London
- Monday–Friday, 9:00am–5:00pm
- London / Hybrid working
- Opportunity to work on high-profile education and schools marketing programmes
Rate:
£162/day
Location:
London
IR35 Status:
Outside
Remote Status:
Hybrid
Industry:
Sales & Marketing
Seniority Level:
Senior