Summary: The Marketing Manager role in Leicester involves leading a team to develop and implement innovative marketing strategies that drive efficiency and enhance quality. The successful candidate will collaborate closely with the Head of Sales and Marketing to create actionable plans and manage key marketing channels. Responsibilities include team leadership, market research, and building external relationships to support sales initiatives. The position requires a strategic thinker with proven marketing management experience and strong leadership skills.

Key Responsibilities:

• Generate new marketing ideas and initiatives.
• Identify opportunities to reduce costs and drive efficiency.
• Develop and implement a year-long Marketing Plan.
• Establish objectives, messaging, and tactics for campaigns.
• Inspire and mentor the Sales and Marketing Team.
• Create and manage a detailed monthly marketing calendar.
• Ensure timely and quality completion of tasks.
• Implement Personal Development Plans and Key Performance Indicators.
• Handle HR documents and authorise timesheets, overtime, expenses, and mileage.
• Provide cover for the Head of Sales and Marketing as needed.
• Manage main marketing channels, including the website and lead conversion.
• Assist with SEO, PPC advertising, and website requirements.
• Support event-based sales activities.
• Report on performance and budget, analysing tactics against benchmarks.
• Monitor lead performance to drive sales.
• Lead the student survey process and analyse results.
• Conduct focus groups to understand resident needs.
• Update Pen Portraits for Sales Launch.
• Deliver marketing performance analysis and reporting.
• Stay ahead of industry trends and competitors.
• Build relationships with language schools, community groups, university staff, societies, and local businesses.
• Formalise ROI from these relationships through sales referrals, discounts, or social media promotion.

Key Skills:

• Proven experience in a marketing management role.
• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Strategic thinker with a creative mindset.
• Proficient in SEO, PPC, and digital marketing tools.
• Ability to analyse data and generate actionable insights.
• Experience in event planning and execution.
• Knowledge of the student accommodation / education sector.

Salary (Rate): £50,000

City: Leicester

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing