Marketing Manager

Marketing Manager

Posted 3 days ago by 1756615014

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£55,000 Per year
Undetermined
Undetermined
City of London, London
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A/B Testing Accounting Artificial Intelligence Campaign Management Content Creation Conversion Rate Optimisation Data Analysis Digital Marketing Environmental Graphic Design Financial Services Financial Technology (FinTech) Global Financial Services Graphic Design Management Marketing Strategies Market Trend Multi-Channel Marketing Social Media Technical Support User Experience Value Propositions Wealth Management Web Performance Optimisation

Summary: The Marketing Manager role is a hands-on, mid-level position focused on leading marketing efforts for public courses within a global financial services training organization. The successful candidate will be responsible for end-to-end campaign execution, performance analysis, and content creation, with an emphasis on leveraging new technologies, particularly AI. This role does not involve direct people management but requires a blend of analytical and creative skills to thrive in a fast-paced environment. The position is based in London and offers a competitive salary range.

Key Responsibilities:

  • Plan, execute, and optimize multi-channel marketing campaigns for public courses.
  • Conduct data analysis on campaign performance, lead generation, and engagement metrics.
  • Perform A/B testing and funnel analysis to identify drop-off points and improve conversion rates.
  • Create and manage content, including short articles, value propositions, and social media posts.
  • Collaborate with internal teams for graphic design and technical support.
  • Optimize website performance, user experience (UX), and calls-to-action to improve CRO.
  • Stay up to date with marketing trends, especially in AI and digital tools like ChatGPT.
  • Segment audiences and tailor messaging to drive engagement and conversions.

Key Skills:

  • Proven experience in B2C campaign management, analytics, and content creation.
  • Strong analytical mindset with experience in CRO and UX principles.
  • Familiarity with AI tools and how they impact digital marketing strategies.
  • Excellent communication skills and ability to present insights clearly.
  • Experience in education, financial services, professional services, or corporate training is highly desirable.

Salary (Rate): £55000.00 per annum

City: City of London

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: Mid-Level

Industry: Marketing

Detailed Description From Employer: BBBH168176_1756483755 Posted: 29/08/2025
  • £45000.00 - £55000.00 per annum
  • City of London, London
  • Permanent

Job Title: Marketing Manager
Location: London
Reports to: Head of Marketing
Department: Marketing
Employment Type: Full-time

A global leader in financial services training, delivering learning solutions for professionals and organizations. They are seeking a high-energy, results-driven B2C Marketing Manager to lead the marketing efforts their public courses.

Role Overview

This is a hands-on, mid-level marketing role with no direct people management responsibilities. You will be the sole marketer dedicated to public courses, responsible for end-to-end campaign execution, performance analysis, and content creation. The ideal candidate is both analytical and creative, thrives in a fast-paced environment, and is proactive in adopting new technologies, especially AI.

Key Responsibilities

  • Plan, execute, and optimize multi-channel marketing campaigns for public courses.
  • Conduct data analysis on campaign performance, lead generation, and engagement metrics.
  • Perform A/B testing and funnel analysis to identify drop-off points and improve conversion rates.
  • Create and manage content, including short articles, value propositions, and social media posts.
  • Collaborate with internal teams for graphic design and technical support.
  • Optimize website performance, user experience (UX), and calls-to-action to improve CRO.
  • Stay up to date with marketing trends, especially in AI and digital tools like ChatGPT.
  • Segment audiences and tailor messaging to drive engagement and conversions.

Required Skills & Experience

  • Proven experience in B2C campaign management, analytics, and content creation.
  • Strong analytical mindset with experience in CRO and UX principles.
  • Familiarity with AI tools and how they impact digital marketing strategies.
  • Excellent communication skills and ability to present insights clearly.
  • Experience in education, financial services, professional services, or corporate training is highly desirable.

Preferred Background

  • Marketing experience in sectors such as:
    • Education (university or private)
    • Financial services (banking, fintech, wealth management)
    • Professional services (legal, accounting, consulting)

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

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