Marketing Manager

Marketing Lead, Financial Services

• London/Hybrid
• Competitive day rate
• Inside IR35

What you'll be doing

• Own and deliver the acquisition and growth strategy across key Financial Services products.
• Develop customer propositions, messaging, audiences and journeys that drive acquisition and conversion.
• Lead activity across web, app, CRM, email, SMS, paid media, SEO, content and social.
• Build life cycle and retargeting journeys for engaged customers.
• Use customer, market and competitor insight to identify new growth opportunities.
• Measure and optimise performance across CAC, CPL, conversion, applications and ROI.
• Drive a test-and-learn approach, identifying where to scale, optimise or shift investment.
• Explore opportunities across AI, automation and personalisation.
• Work closely with Product, Digital, CRM, Data, Brand, Compliance, Legal and external partners.
• Ensure activity meets FCA, Consumer Duty, financial promotions and GDPR requirements.

About you: You'll ideally have:

• Strong experience in acquisition, growth or performance marketing within Financial Services or another FCA-regulated environment.
• A proven track record of delivering measurable customer and commercial growth.
• Strong knowledge of digital acquisition, performance marketing and life cycle/CRM.
• Experience using data, testing and attribution to optimise marketing performance.
• Good understanding of FCA requirements, Consumer Duty and financial promotions.
• Strong commercial judgement and analytical skills.
• Excellent stakeholder management skills and experience working across multiple teams.