Summary: The Marketing Manager will serve as a key liaison between the product team and regional marketing efforts, responsible for planning and executing global marketing strategies across various channels. This role requires collaboration with product managers to ensure alignment with business objectives and effective communication of product features and benefits. The position is based in Altrincham and involves managing multiple marketing projects while leveraging CRM data to enhance customer engagement. The successful candidate will join a reputable organization in the Industrial/Manufacturing sector, with opportunities for professional development.

Key Responsibilities:

• Lead the development of global marketing strategies and support product managers in crafting their product marketing plans.
• Collaborate with product managers to gain insights into product features, benefits, and competitive positioning.
• Oversee marketing projects and campaigns, ensuring effective communication of USPs and key messages.
• Provide regional teams with up-to-date product information and sales enablement materials.
• Work closely with regional marketing managers to tailor global strategies for local markets.
• Ensure seamless integration across all marketing channels, maintaining consistency in communications.
• Leverage CRM data to design and implement upsell and cross-sell campaigns.
• Develop and execute a content strategy to optimise the customer journey.
• Collaborate with creative teams and external agencies to deliver integrated marketing campaigns.

Key Skills:

• Management of global activities in a B2B organisation with an international focus.
• Proven experience in managing marketing campaigns and strategies.
• Strong analytical skills to analyse market trends and campaign performance.
• Excellent communication and presentation skills.
• Knowledge of digital marketing tools and techniques.
• Proven ability to manage multiple projects with attention to detail.
• Experience in the Industrial/Manufacturing sector is desirable.

Salary (Rate): £50,000

City: Altrincham

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: Mid-Level

Industry: Marketing