Marketing Manager – B2B Educational Partnerships (Digital Advertising)

Marketing Manager – B2B Educational Partnerships (Digital Advertising)

Posted 2 weeks ago by Aquent

Negotiable
Undetermined
Hybrid
London, England, United Kingdom

Summary: The role of Marketing Manager – B2B Educational Partnerships involves leading the strategy and execution of a new program aimed at scaling B2B educational content through partnerships. The position requires a dynamic marketing leader with expertise in digital advertising and a focus on helping small and medium businesses succeed. This is a unique opportunity to shape a high-impact initiative with broad visibility within a growing marketing team. The role is hybrid and has a duration of 11 months.

Key Responsibilities:

  • Build and launch a net-new programme focused on B2B education partnerships
  • Develop scalable systems for content syndication and co-creation with partners
  • Lead customer research to identify preferred learning channels, formats, and tools
  • Align internal stakeholders to prioritise content development around key business goals and customer needs
  • Identify and cultivate partnerships with industry bodies, service providers, and associations
  • Define and track KPIs to evaluate programme success and continually optimise based on insights

Key Skills:

  • Demonstrated expertise in digital marketing or advertising, particularly in B2B environments
  • Strategic thinker with a builder’s mindset and the ability to work autonomously
  • Strong communication skills with the ability to influence stakeholders at all levels
  • Comfortable managing multiple projects and working in a fast-paced, data-driven environment
  • Customer-obsessed, analytical, and results-oriented

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other

Detailed Description From Employer:

Location: London, hybrid

Duration: 11 months

Are you a dynamic marketing or business leader with a passion for digital advertising and B2B education? We are seeking an experienced professional to join a growing marketing team focused on helping small and medium businesses (SMBs) succeed through powerful advertising solutions. In this newly created role, you will lead the strategy and execution of a high-impact programme designed to scale B2B educational content through external partnerships. This is a unique opportunity to own and shape a “zero-to-one” initiative with broad scope and visibility.

Key Responsibilities

  • Build and launch a net-new programme focused on B2B education partnerships
  • Develop scalable systems for content syndication and co-creation with partners
  • Lead customer research to identify preferred learning channels, formats, and tools
  • Align internal stakeholders to prioritise content development around key business goals and customer needs
  • Identify and cultivate partnerships with industry bodies, service providers, and associations
  • Define and track KPIs to evaluate programme success and continually optimise based on insights

About You

Demonstrated expertise in digital marketing or advertising, particularly in B2B environments. Strategic thinker with a builder’s mindset and the ability to work autonomously. Strong communication skills with the ability to influence stakeholders at all levels. Comfortable managing multiple projects and working in a fast-paced, data-driven environment. Customer-obsessed, analytical, and results-oriented.

This role is open for a limited time. Next steps will be shared with shortlisted candidates ASAP. Due to the high volume of applicants, we may be unable to reply to each applicant individually. If you have not received a response within 48 hours of your application, please assume that you have not been selected for progression to the next stage of the hiring process.

Client Description

Our Client is a FTSE 100, multinational technology company no longer known for just one thing. Their areas of expertise include e-commerce, cloud computing, digital streaming, artificial intelligence, original entertainment… the list goes on. Despite being primarily digital, their aim is to be the most customer-centric company in the world. Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.