Summary: The Marketing Manager for Asset Finance at Cambridge & Counties Bank will lead the strategic development and marketing delivery for a key business line over a 6-month fixed-term contract. The role requires significant marketing experience, particularly in financial services, and involves creating a comprehensive multi-channel marketing strategy. The successful candidate will manage the delivery of this strategy across various market channels while ensuring alignment with Conduct Risk and Treating Customers Fairly requirements.

Key Responsibilities:

• Lead the strategic development and marketing delivery of a key business line.
• Create a comprehensive multi-channel marketing strategy and plan.
• Manage the delivery of marketing initiatives across all market channels.
• Interpret research findings to develop actionable marketing plans.
• Build reporting metrics to measure ROI for marketing activities.
• Ensure compliance with Conduct Risk and Treating Customers Fairly requirements.
• Communicate effectively with senior stakeholders and manage relationships with agencies.
• Deliver projects on time and within plan.

Key Skills:

• Significant marketing experience, ideally within financial services.
• Experience in delivering multichannel marketing, both digital and non-digital.
• Ability to interpret research findings into actionable plans.
• Experience in building reporting metrics for marketing ROI.
• Comprehensive understanding of Conduct Risk and Treating Customers Fairly.
• Excellent communication and interpersonal skills, particularly at senior levels.
• Negotiation and relationship management skills, including agency management.
• Creative thinking with strategic vision and delivery focus.
• Proficient in Microsoft Outlook, Word, Excel, and PowerPoint.

Salary (Rate): 50000

City: Leicester

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: Mid-Level

Industry: Marketing