Marketing Manager - App Monetization

Marketing Manager - App Monetization

Posted 4 days ago by US Tech Solutions

Apply
£60 Per hour
Undetermined
Undetermined
London Area, United Kingdom
Apply
Blog Posts Blogs Brand Strategy Business-To-Business (B2B) Marketing Content Creation Content Development Digital Marketing Go-to-Market Strategy Management Marketing Effectiveness Marketing Strategies Mobile Devices Stakeholder Management Thought Leadership

Summary: The Marketing Manager will spearhead the global go-to-market strategy and rebranding efforts for an AdTech platform, focusing on enhancing its market presence through strategic content and event management. This role requires collaboration across product, marketing, and engineering teams to align marketing strategies with business goals. The ideal candidate will possess extensive experience in B2B marketing and a strong background in content development. A data-driven approach to evaluating marketing effectiveness is essential for success in this position.

Key Responsibilities:

  • Own the global brand and marketing strategy for the AdTech platform in alignment with product vision and business goals
  • Act as the primary marketing lead for app monetization products—translating technical solutions into clear, engaging messaging
  • Develop high-impact content including playbooks, presentations, blog posts, and case studies to support Sales, Product, and Partnerships
  • Drive external communications across channels
  • Plan and execute sponsored and owned events, partnering closely with internal teams and external vendors
  • Use data and performance metrics to evaluate marketing impact and optimize campaign effectiveness
  • Collaborate closely with Product, Engineering, Product Marketing, Legal, and other cross-functional teams to ensure marketing strategies are tightly integrated with the product roadmap

Key Skills:

  • 7+ years in B2B marketing, brand strategy, or partnerships marketing
  • Experience in AdTech, Digital Marketing, Mobile Gaming, or Performance Marketing industries
  • Demonstrated strength in content development—writing/editing across multiple formats and for varied audiences
  • Strong stakeholder management and collaboration skills, especially with Product and Engineering
  • Experience driving go-to-market strategy, content creation, and cohesive brand storytelling
  • A data-driven mindset—comfortable analyzing metrics to guide messaging and strategy

Salary (Rate): £60.00/hr

City: London Area

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing

Detailed Description From Employer:

Our client is looking for a Marketing Manager to lead the global go-to-market (GTM) strategy and rebrand of its AdTech platform. This is a high-impact role at the intersection of product, marketing, and engineering , focused on elevating the platform’s market presence and narrative through compelling content, thought leadership, and event strategy.

Key Responsibilities:

  • Own the global brand and marketing strategy for the AdTech platform in alignment with product vision and business goals
  • Act as the primary marketing lead for app monetization products—translating technical solutions into clear, engaging messaging
  • Develop high-impact content including playbooks, presentations, blog posts, and case studies to support Sales, Product, and Partnerships
  • Drive external communications across channels
  • Plan and execute sponsored and owned events , partnering closely with internal teams and external vendors
  • Use data and performance metrics to evaluate marketing impact and optimize campaign effectiveness
  • Collaborate closely with Product, Engineering, Product Marketing, Legal , and other cross-functional teams to ensure marketing strategies are tightly integrated with the product roadmap

What We’re Looking For:

  • 7+ years in B2B marketing, brand strategy , or partnerships marketing
  • Experience in AdTech, Digital Marketing, Mobile Gaming , or Performance Marketing industries
  • Demonstrated strength in content development —writing/editing across multiple formats and for varied audiences
  • Strong stakeholder management and collaboration skills, especially with Product and Engineering
  • Experience driving go-to-market strategy , content creation, and cohesive brand storytelling
  • A data-driven mindset —comfortable analyzing metrics to guide messaging and strategy
Apply
Similar Jobs
Loading data...