Marketing Manager, Ads Measurement & Effectiveness
Posted 2 weeks ago by Aquent
£48 Per hour
Undetermined
Hybrid
Tottenham, England, United Kingdom
Summary: The Marketing Manager for Ads Measurement & Effectiveness will lead measurement and effectiveness initiatives for major brands, focusing on optimizing media investments through advanced methodologies. This hybrid role involves collaboration across various teams to enhance the adoption of measurement tools and provide actionable insights to clients. The position is based in London and requires a strong background in marketing analytics and stakeholder management.
Key Responsibilities:
- Design and execute experiments like conversion lift, geo-based/user-based incrementality, and A/B tests.
- Develop full-funnel measurement strategies (attribution, MMM, reach).
- Partner with large advertisers/agencies to guide adoption of measurement tools.
- Present actionable insights, quantify ROI, and influence media spend and budget decisions.
- Collaborate with Sales, Product, Analytics, Data Science, and Engineering to implement solutions and optimise offerings.
- Contribute to enablement and internal evangelism of best practices.
Key Skills:
- Proven track record in running marketing incrementality tests (e.g. geo or user-based), MMM, attribution models, lift studies.
- Deep familiarity with Ads measurement products and digital media trends.
- Strong data interpretation skills—able to synthesize results into clear business recommendations.
- Excellent communicator capable of influencing senior stakeholders (internal and client-side).
- Likely a degree in Marketing, Business Analytics, Economics, Statistics, or related fields.
Salary (Rate): £48.08 hourly
City: Tottenham
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Position Overview Lead advertiser-facing measurement & effectiveness efforts—helping major brands optimise media investments through rigorous measurement methodologies (e.g., incrementality testing, MMM, attribution, reach studies)—while working cross-functionally to drive adoption and action. This role is hybrid, 3 days per week onsite in London, paying £48.08 per hour PAYE.
Key Responsibilities
- Ad measurement frameworks
- Design and execute experiments like conversion lift, geo-based/user-based incrementality, and A/B tests.
- Develop full-funnel measurement strategies (attribution, MMM, reach).
- Consultative client engagement
- Partner with large advertisers/agencies to guide adoption of our measurement tools.
- Present actionable insights, quantify ROI, and influence media spend and budget decisions.
- Cross-functional coordination
- Collaborate with Sales, Product, Analytics, Data Science, and Engineering to implement solutions and optimise offerings.
- Contribute to enablement and internal evangelism of best practices.
Qualifications Experience & domain expertise Proven track record in running marketing incrementality tests (e.g. geo or user-based), MMM, attribution models, lift studies. Deep familiarity with Ads measurement products and digital media trends. Analytical & consultative acumen Strong data interpretation skills—able to synthesize results into clear business recommendations. Comfortable working with both quantitative data and qualitative client needs. Stakeholder management Excellent communicator capable of influencing senior stakeholders (internal and client-side). Adaptable to working across teams and varying business contexts. Educational background Likely a degree in Marketing, Business Analytics, Economics, Statistics, or related fields.
Client Description Our Client is a multinational technology company, specialising in Internet-related services and products; including online advertising technologies, search engine, cloud computing, software, and hardware. The atmosphere is relaxed with a diverse and innovative culture. Opportunities for growth and progression and networking with like-minded people across the business and beyond. Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.