Marketing Manager, Ads Measurement & Effectiveness
Posted 2 weeks ago by Aquent
£48 Per hour
Inside
Hybrid
London Area, United Kingdom
Summary: The Marketing Manager for Ads Measurement & Effectiveness will lead measurement and effectiveness initiatives for major brands, focusing on optimizing media investments through advanced methodologies. This hybrid role requires collaboration across various teams to drive the adoption of measurement tools and present actionable insights to clients. The position is based in London and emphasizes a strong analytical background and consultative skills.
Key Responsibilities:
- Design and execute experiments like conversion lift, geo-based/user-based incrementality, and A/B tests.
- Develop full-funnel measurement strategies (attribution, MMM, reach).
- Partner with large advertisers/agencies to guide adoption of measurement tools.
- Present actionable insights, quantify ROI, and influence media spend and budget decisions.
- Collaborate with Sales, Product, Analytics, Data Science, and Engineering to implement solutions and optimise offerings.
- Contribute to enablement and internal evangelism of best practices.
Key Skills:
- Proven track record in running marketing incrementality tests (e.g. geo or user-based), MMM, attribution models, lift studies.
- Deep familiarity with Ads measurement products and digital media trends.
- Strong data interpretation skills—able to synthesize results into clear business recommendations.
- Comfortable working with both quantitative data and qualitative client needs.
- Excellent communicator capable of influencing senior stakeholders (internal and client-side).
- Adaptable to working across teams and varying business contexts.
- Likely a degree in Marketing, Business Analytics, Economics, Statistics, or related fields.
Salary (Rate): £48.08/hr
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: inside IR35
Seniority Level: Mid-Level
Industry: Marketing
Lead advertiser-facing measurement & effectiveness efforts—helping major brands optimise media investments through rigorous measurement methodologies (e.g., incrementality testing, MMM, attribution, reach studies)—while working cross-functionally to drive adoption and action. This role is hybrid, 3 days per week onsite in London, paying £48.08 per hour PAYE.
Key Responsibilities
- Ad measurement frameworks
- Design and execute experiments like conversion lift, geo-based/user-based incrementality, and A/B tests.
- Develop full-funnel measurement strategies (attribution, MMM, reach).
- Consultative client engagement
- Partner with large advertisers/agencies to guide adoption of our measurement tools.
- Present actionable insights, quantify ROI, and influence media spend and budget decisions.
- Cross-functional coordination
- Collaborate with Sales, Product, Analytics, Data Science, and Engineering to implement solutions and optimise offerings.
- Contribute to enablement and internal evangelism of best practices.
Qualifications
- Experience & domain expertise
- Proven track record in running marketing incrementality tests (e.g. geo or user-based), MMM, attribution models, lift studies.
- Deep familiarity with Ads measurement products and digital media trends.
- Analytical & consultative acumen
- Strong data interpretation skills—able to synthesize results into clear business recommendations.
- Comfortable working with both quantitative data and qualitative client needs.
- Stakeholder management
- Excellent communicator capable of influencing senior stakeholders (internal and client-side).
- Adaptable to working across teams and varying business contexts.
- Educational background
- Likely a degree in Marketing, Business Analytics, Economics, Statistics, or related fields.