Marketing & Loyalty Manager - eCommerce

A client in the consumer technology and convenience commerce sector is seeking a Marketing & Loyalty Manager to join the team for a maternity cover.

You will lead the development and execution of customer growth, retention and loyalty initiatives across a consumer platform specialising in convenience, grocery and retail fulfilment. Reporting into the Consumer Growth team, you will partner with cross-functional stakeholders across Marketing, CRM, Commercial and Product to deliver initiatives that drive customer acquisition, engagement and long-term value.

Responsibilities

• Develop and execute integrated marketing strategies aligned to key consumer growth priorities
• Own end-to-end CRM strategy and campaign delivery across email, push notifications and in-app channels.
• Create and launch go-to-market plans for new merchant partnerships, customer propositions and commercial initiatives
• Lead loyalty and rewards programmes while using customer insights and data to improve retention, engagement and marketing effectiveness

Requirements

• Proven experience leading complex, cross-functional marketing, growth or strategic initiatives.
• Strong strategic mindset with the ability to translate business priorities into actionable plans.
• Excellent stakeholder management and communication skills, with experience influencing senior decision-makers.
• Experience in consumer growth, CRM, loyalty, lifecycle marketing, consulting, strategy or commercial operations is highly desirable.

Details

• Start date: ASAP
• Duration: 11-month maternity cover
• Day rate: £375 - £500 PAYE, depending on experience and seniority
• Location: Hybrid, London