Marketing Lead, THE TALENT SET

Marketing Lead, THE TALENT SET

Posted 1 day ago by Guardian Jobs

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£40,441 Per year
Fixed-Term
Hybrid
London, England, United Kingdom
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Brand Awareness Budgeting Data Protection Strategy Device Tracking Software Grammar Income / Revenue Management Marketing Strategies Market Trend Paid social Proofreading Security Clearance Social Media Stakeholder Management

Summary: The Marketing Lead role at a charity organization involves developing and implementing marketing strategies aimed at attracting volunteers and young members. The position requires collaboration with various teams and stakeholders to optimize campaigns, manage budgets, and ensure alignment with the organization's brand guidelines. The role is a fixed-term contract until March 2026 and includes responsibilities for monitoring campaign performance and providing insights. The candidate will also need to provide out-of-hours social media cover on a flexible basis.

Key Responsibilities:

  • Develop and implement marketing strategies to promote the organization to key audiences.
  • Collaborate with the media agency to brief campaigns, review media plans, and optimize live activity.
  • Write and/or edit ad copy for different channels and audiences.
  • Brief internal and external creative teams to produce marketing assets.
  • Implement testing strategies for continuous optimization and learning.
  • Monitor, analyze, and evaluate campaign performance using analytics tools.
  • Use audience research to understand demographics and behaviors of potential volunteers and supporters.
  • Develop strategies to increase awareness among key audiences.
  • Ensure all marketing content is inclusive and aligned with brand guidelines.
  • Stay updated with marketing trends and propose ideas to meet objectives.
  • Manage campaign budgets and report on spend to stakeholders.
  • Collaborate with data protection, digital, and content teams for effective measurement of campaign success.
  • Build strong working relationships across the organization and manage stakeholder relationships.
  • Ensure marketing campaigns align with stakeholder objectives and provide regular updates.
  • Work closely with the wider marketing team for integration across all marketing activity.
  • Collaborate with country and region communications teams to support UK-wide marketing efforts.
  • Provide out-of-hours social media cover on a flexible rota basis.
  • Undertake any other duties as required.

Key Skills:

  • Ability to plan and deliver paid marketing campaigns.
  • Excellent writing, editing, and proofreading skills.
  • Strong stakeholder management skills.
  • Ability to manage complex projects independently and as part of a team.
  • Experience managing integrated paid marketing campaigns and budgets.
  • Skills in optimizing and analyzing campaigns.
  • Experience in marketing campaigns to recruit volunteers and increase brand awareness.
  • Knowledge of audience strategies and segmentation (Desirable).
  • Familiarity with paid marketing channels and emerging marketing trends (Desirable).
  • Understanding of diversity and inclusion in marketing (Desirable).

Salary (Rate): £40,441 yearly

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: undetermined

Industry: Marketing

Detailed Description From Employer:

We are working with a charity client who is looking for a Marketing Lead to join their for a fixed-term contract untill March 2026.

Key Responsibilities

  • Develop and implement marketing strategies to promote the organisation to key audiences, with a particular focus on attracting volunteers and young members.
  • Collaborate with the media agency to brief campaigns, review media plans, and optimise live activity, ensuring timely delivery and adherence to budget.
  • Write and/or edit inspiring, engaging and creative ad copy where required for different channels and audiences.
  • Brief internal and external creative teams to produce compelling and brand-aligned marketing assets.
  • Implement testing strategies to drive continuous optimisation and learning.
  • Monitor, analyse and evaluate campaign performance using analytics tools; present insight and recommendations to a range of internal stakeholders.
  • Use audience research and tools to understand demographics, interests and behaviours of potential volunteers, young members and supporters, including audiences that might be 'harder to reach'.
  • Develop strategies to increase awareness among key audiences, using tools such as the Brand Tracker to measure progress.
  • Ensure all marketing content is inclusive, accessible and aligned with the organisation's tone of voice and brand guidelines.
  • Stay up to date with latest marketing trends, proposing ideas and solutions to meet objectives and ensure campaigns remain relevant and engaging.
  • Manage campaign budgets including planning, monitoring, reforecasting where required and reporting on spend to stakeholders.
  • Collaborate with data protection, digital and content teams to brief data and tracking requirements, ensuring effective measurement of campaign success.
  • Proactively build strong working relationships across the organisation and manage complex stakeholder relationships.
  • Ensure marketing campaigns align with stakeholder objectives, providing regular updates and seeking feedback or approvals as needed.
  • Work closely with the wider marketing team to ensure integration across all marketing activity, capitalising on opportunities.
  • Collaborate with country and region communications teams to understand local needs and support UK-wide marketing efforts.
  • Undertake any other duties that may reasonably be required to fulfil the duties of this post.
  • Provide out of hours social media cover on a flexible rota basis (roughly one evening and one weekend day per month) for which an additional payment and time off in lieu is given.
  • Occasional evening and weekend work (roughly once every month) is required for which time off in lieu is given.

Person Specifications

  • Ability to plan and deliver paid marketing campaigns and an excellent understanding of marketing channels such as paid social, display, search etc.
  • Excellent writing, editing and proofreading skills with a thorough knowledge of good grammar and use of brand guidelines, as well as excellent verbal communication skills
  • Excellent stakeholder management skills, working with all level of stakeholders across teams and with external agencies
  • Ability to effectively manage complex projects independently and as part of a team, prioritise workload, solve problems and achieve deadlines
  • Managing integrated paid marketing campaigns and budgets, working with media agencies
  • Optimising and analysing campaigns, measuring success and presenting to a range of stakeholders
  • Working on marketing campaigns to recruit volunteers, reach young people, and/or increase brand awareness (Desirable)
  • Developing audience strategies / personas / segmentation (Desirable)
  • Paid marketing channels such as paid social, search, display, video on demand
  • New and emerging marketing trends and technologies and how they could be used
  • Reaching audiences in lower income areas and underrepresented communities that might be 'harder to reach' (Desirable)
  • How to make content accessible and inclusive (Desirable)
  • A practical understanding of diversity and inclusion at work

What’s on Offer:

  • Hybrid working, London
  • £40,441 +£3,500 location allowance per year
  • 25 days holiday + bank holidays

The selected candidate will need to complete a DBS check before starting with the client.

How to Apply:

To apply, please submit your CV demonstrating your suitability for this role by clicking the “apply now” button.

The process: If your experience aligns with what we're looking for, a member of our team will be in contact to discuss the role with you in more detail before presenting your profile to the client. We will also ensure that all applicants receive an email to inform them of the outcome of their application. To avoid any potential delays or your application being missed, please apply solely via the 'Apply Now' button.

Commitment to Diversity: The Talent Set and our partner organisation are committed to diverse and inclusive recruitment practices, ensuring equal opportunities for all applicants regardless of race, sexual orientation, disability, age, or gender. We actively encourage applications from a wide range of backgrounds and are always happy to make reasonable adjustments to ensure a fair recruitment process.

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