Marketing Lead (Maternity Cover)

Marketing Lead (Maternity Cover)

Posted 1 week ago by babyballet® Limited

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Negotiable
Undetermined
Undetermined
Halifax, England, United Kingdom
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Constituent Relationship Management Copywriting Creativity Customer Relationship Management (CRM) Software Email Marketing Marketing Mix Marketing Strategies Proofreading Social Media Strategic Marketing

Summary: The Marketing Lead (Maternity Cover) role at babyballet® involves overseeing the entire marketing mix to support brand growth, franchise recruitment, and class attendance. The position requires a creative and data-driven individual to develop and implement strategic marketing campaigns across various platforms. This fixed-term contract is based at the Halifax Head Office and is suitable for both experienced marketers and those returning to the workforce. The role offers an opportunity to contribute to a brand that celebrates creativity and childhood joy.

Key Responsibilities:

  • Planning and executing integrated marketing campaigns (digital, print, social, PR and partnerships)
  • Creating compelling content and copy across all platforms (website, email, social media, and more)
  • Managing email marketing strategy to nurture and engage key audiences
  • Analysing campaign performance, interpreting key metrics and making data-driven recommendations
  • Supporting franchise network with local marketing initiatives and providing brand toolkits
  • Working closely with Social Media and Content Lead and Graphic Designers

Key Skills:

  • Good understanding of the full marketing mix
  • Confidence with email marketing platforms and CRM systems
  • Exceptional copywriting and proofreading skills
  • Creative, proactive, and results-focused
  • Confidence in using data to measure and report on performance
  • Excellent communication and time-management skills

Salary (Rate): undetermined

City: Halifax

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other

Detailed Description From Employer:

We’re Hiring: Marketing Lead (Maternity Cover)

Location: babyballet® Head Office - Halifax, West Yorkshire

Start Date: ASAP

Contract: Fixed-Term (Maternity Cover – approx. 9-12 months)

Hours: Full-time preferred, part-time considered

Are you a creative, organised and data-driven marketeer looking for your next exciting role? Whether you're a recent graduate with strong placement experience, a skilled professional returning to work after time away from the corporate world, or an experienced marketeer seeking a fresh new challenge – we’d love to hear from you!

We’re looking for a dynamic Marketing Lead (Maternity Cover) to join our award-winning brand, babyballet®, based at our friendly and supportive Head Office in Halifax. babyballet is a magical world of dance and imagination, with 90 franchisees and thousands of little stars attending classes across the UK and beyond.

About the Role:

As Marketing Lead , you will take the reins of our entire marketing mix. Developing, coordinating and implementing strategic marketing campaigns that support brand growth, franchise recruitment and class attendance. Reporting to the UK Managing Director, you will lead on:

  • Planning and executing integrated marketing campaigns (digital, print, social, PR and partnerships)
  • Creating compelling content and copy across all platforms (website, email, social media, and more)
  • Managing our email marketing strategy to nurture and engage key audiences
  • Analysing campaign performance, interpreting key metrics and making data-driven recommendations
  • Supporting our franchise network with local marketing initiatives and providing brand toolkits
  • Working closely with our Social Media and Content Lead and Graphic Designers

We’re looking for someone who:

  • Has a good understanding of the full marketing mix
  • Is confident with email marketing platforms and CRM systems
  • Has exceptional copywriting and proofreading skills
  • Is creative, proactive, and results-focused
  • Is confident using data to measure and report on performance
  • Has excellent communication and time-management skills

Ideal Experience:

  • A degree in Marketing, Communications, or a related field, OR Equivalent experience from previous marketing roles (agency, in-house, freelance or corporate)
  • Experience working with children’s, educational, lifestyle or franchise brands is a bonus – but not essential

Why Work at babyballet?

  • Be part of a warm, passionate and collaborative team
  • Enjoy flexible working options and a family-friendly culture
  • Join a company that celebrates creativity, inclusivity and the joy of childhood

This is a fantastic opportunity to step into a varied, hands-on role that truly makes a difference. Could you be the one to help us sprinkle some sparkle into the lives of children and families across the UK?

Interested? Please send your CV and a short cover letter explaining why you’d love to join babyballet to info@babyballet.co.uk by Monday 28th July.

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