Marketing Expert
Summary: The Marketing Expert role involves evaluating the performance of AI systems in real-world marketing tasks and establishing criteria for excellence in marketing deliverables. Candidates will design grading criteria, score work samples, and provide detailed justifications for their evaluations. The position requires a strong background in marketing or advertising, with a focus on creative and strategic roles. Exceptional written communication skills and attention to detail are essential for success in this position.
Key Responsibilities:
- Design precise, task-specific grading criteria for real-world marketing deliverables.
- Score AI-generated and human work samples against those criteria, providing detailed written justifications for every score.
- Apply consistent, evidence-based judgment to ensure reproducible and defensible scores.
- Incorporate structured feedback from senior reviewers and iterate quickly on work.
Key Skills:
- 5+ years of professional experience in marketing or advertising.
- Background as a creative director, account lead, or brand strategist at top-tier global creative agencies or in senior brand marketing roles.
- Deep fluency in writing and evaluating creative briefs, campaign development, brand positioning, and judging creative work.
- Exceptionally strong written communication skills.
- Detail-oriented and comfortable with peer review and calibration.
- Prior experience with AI training, evaluation, or human-data projects is a strong plus.
Salary (Rate): £150.00/hr
City: undetermined
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
description: Marketing Expert [$80-$150/hr] Experienced marketing professionals to evaluate how well AI systems perform real-world marketing work and define what excellent work looks like: designing task-specific grading criteria and scoring completed work samples with rigorous, well-reasoned written justifications Role Responsibilities Design precise, task-specific grading criteria for real-world marketing deliverables (creative briefs, campaign concepts and decks, brand positioning and messaging frameworks, ad copy and scripts, integrated campaign plans, client-ready presentations) Score AI-generated and human work samples against those criteria, with detailed written justifications for every score Apply consistent, evidence-based judgment so that scores are reproducible and defensible Incorporate structured feedback from senior reviewers and iterate quickly on your work Good Candidature 5+ years of professional experience in marketing or advertising Background as a creative director, account lead, or brand strategist at top-tier global creative agencies, or in senior brand marketing roles at leading consumer companies Deep fluency in the day-to-day craft: writing and evaluating creative briefs, campaign development across channels, brand positioning and messaging, and judging creative work against a brief and a business objective Exceptionally strong written communication, with the ability to explain exactly why a piece of work does or does not meet the bar Detail-oriented, consistent, and comfortable having your judgment reviewed and calibrated against peers Prior experience with AI training, evaluation, or human-data projects is a strong plus No specialized media-planning or measurement background is required for this
Similar Jobs
Apologies, there are currently no similar jobs available.