Marketing Executive (Mass Fundraising Acquisition)
Posted Today by British Heart Foundation
£30,500 Per year
Undetermined
Hybrid
Greater London, England, United Kingdom
Summary: The Marketing Executive (Mass Fundraising Acquisition) at the British Heart Foundation will be instrumental in executing multi-channel marketing campaigns aimed at attracting new supporters for fundraising initiatives. This hybrid role involves collaboration with agencies and internal teams to deliver impactful campaigns across various media channels. The position requires a proactive approach to problem-solving and strong organizational skills to manage campaign performance and reporting. The contract is fixed-term until October 2027, offering exposure to diverse fundraising products.
Key Responsibilities:
- Deliver impactful marketing campaigns that attract and engage thousands of new supporters.
- Build strong relationships with agencies and internal stakeholders to ensure seamless campaign delivery.
- Work across diverse media channels, including TV, audio, paid search (PPC), social, and gaming, to maximise reach and impact.
- Support the execution of large-scale and always-on campaigns, ensuring they meet agreed targets and KPIs.
- Monitor performance, analyse results, and turn insights into actionable improvements.
- Assist with campaign management, reporting, and administration to keep everything running smoothly.
Key Skills:
- Marketing experience with a solid understanding of marketing channels.
- Experience delivering marketing projects or multi-channel campaigns.
- Excellent planning and coordination skills.
- Analytical and numerate, able to interpret data and turn insights into action.
- Financial and business awareness, including monitoring budgets and KPIs.
- Strong prioritisation skills and ability to identify optimisation opportunities.
- Proficiency in Microsoft Office (Word, Excel, Teams, PowerPoint).
- Collaborative, resilient, and achievement-oriented with a solution-focused approach.
Salary (Rate): £30,500 yearly
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Closing date: 06 Jan 2026
Location: Hybrid - London office & home
Vacancy type: Fixed Term Contract until October 2027
Salary: £28,000 - £30,500 p/a + benefits
Hours per week: 35
At the British Heart Foundation (BHF), we’re on a mission to fund lifesaving research and create a world where everyone enjoys a healthier heart for longer. As our Marketing Executive (Mass Fundraising Acquisition), you’ll play a vital role in delivering sector-leading, multi-channel campaigns that inspire thousands of new supporters to join our cause. This is an exciting opportunity to work across Individual Giving products (Regular Giving and Lotteries), Legacies, and Events, helping shape acquisition plans and deliver marketing propositions that drive income and engagement. You’ll start by focusing on One-Off and Regular Giving, before rotating into other areas, giving you exposure to a wide range of fundraising products.
What you’ll do:
- Deliver impactful marketing campaigns that attract and engage thousands of new supporters.
- Build strong relationships with agencies and internal stakeholders to ensure seamless campaign delivery.
- Work across diverse media channels, including TV, audio, paid search (PPC), social, and gaming, to maximise reach and impact.
- Support the execution of large-scale and always-on campaigns, ensuring they meet agreed targets and KPIs.
- Monitor performance, analyse results, and turn insights into actionable improvements.
- Assist with campaign management, reporting, and administration to keep everything running smoothly.
Most importantly, you’ll put supporters at the heart of everything we do, creating experiences that make them feel valued and motivated to continue funding lifesaving research.
About You
Ideally, you’ll have marketing experience and bring a solid understanding of marketing channels and how to use them to engage and inspire supporters. Experience delivering marketing projects or multi-channel campaigns will help you hit the ground running, but we’re open to those with the right skills and mindset. You’re highly organised and solution-focused, thriving under pressure and meeting deadlines with ease. Your proactive approach to problem-solving, combined with strong relationship-building skills, enables you to work effectively with internal teams and external suppliers to deliver high-quality campaigns.
You’ll bring:
- Excellent planning and coordination skills to deliver successful projects.
- Analytical and numerate, able to interpret data and turn insights into action.
- Financial and business awareness, including monitoring budgets and KPIs.
- Strong prioritisation skills and ability to identify optimisation opportunities.
- Proficiency in Microsoft Office (Word, Excel, Teams, PowerPoint).
- Collaborative, resilient, and achievement-oriented with a solution-focused approach.
Working arrangements
This fixed term contract until 1 October 2027 covering a secondment This is a hybrid role, where your work will be split between your home and at least one day per week, on average, in our London Office. This may vary from time to time, so you will need to work in a flexible way to unlock your best work for our cause.