Summary: The Marketing Executive role is designed for a creative and self-motivated individual passionate about digital marketing, focusing on subscriber engagement and retention for a diverse range of products. The position involves executing digital campaigns, managing email communications, and collaborating with various teams within a dynamic newsroom environment. This hybrid role offers opportunities for learning and development in the media industry.

Key Responsibilities:

• Support acquisition, retention, and engagement activities for subscription products.
• Manage the delivery of email campaigns through our CRM, HubSpot (training provided).
• Support seasonal marketing campaigns aimed at driving digital subscriptions.
• Understand and utilise our content to drive digital growth.
• Conduct regular audits of outbound marketing channels to ensure industry best practices.
• Handle outbound customer communications via HubSpot CRM.
• Collaborate with in-house teams on creative briefs and manage the delivery of marketing assets.
• Execute day-to-day management of outbound emails, including some copywriting.
• Identify and target key audiences through various marketing channels.
• Stay informed on media industry trends, marketing techniques, and new advertising strategies.
• Enjoy data-driven work, overseeing the creation, execution, and monitoring of marketing campaigns.

Key Skills:

• Degree in Marketing or relevant work experience.
• Experience with CRM systems (HubSpot experience is a plus).
• Ability to work independently and handle multiple projects with competing deadlines.
• Strong communication skills and a creative approach to problem-solving.
• Data-driven mindset with an enthusiasm for media and content-based marketing.

Salary (Rate): undetermined

City: Glasgow

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing