Marketing Executive

Marketing Executive

Posted Today by BMS Performance

Apply
£40,000 Per year
Undetermined
Undetermined
City Of London, England, United Kingdom
Apply
Automation Business-To-Business (B2B) Marketing Canva (Software) Constituent Relationship Management Content Creation Copywriting Customer Relationship Management (CRM) Software Digital Content Digital Marketing Email Marketing Google Analytics Mailchimp Marketing Automation Marketing Operations Marketing Strategies Market Trend Pardot (CRM Software) Retargeting Salesforce Scheduling Social Media Social Media Campaigns Social Media Content Stakeholder Communications Stakeholder Management

Summary: The Marketing Executive role involves planning and executing marketing campaigns to attract and retain delegates for a leading B2B media and events organization in the travel and hospitality sector. The position requires collaboration with internal teams, managing email and social media campaigns, and analyzing performance data to enhance future marketing efforts. Ideal candidates will have a background in B2B marketing, particularly in events, and possess strong communication and organizational skills.

Key Responsibilities:

  • Plan and execute marketing campaigns to attract and retain delegates across a diverse portfolio of events
  • Build and send email campaigns (including HTML editing) using tools like Pardot or Mailchimp
  • Create and schedule engaging social media content to drive awareness and registrations
  • Analyse campaign performance, interpret data, and provide actionable insights to improve future marketing activity
  • Conduct audience research and maintain CRM data accuracy
  • Collaborate with internal teams and stakeholders to align marketing strategies with event goals
  • Assist in on-site event delivery where needed and ensure smooth marketing operations throughout
  • Keep up to date with digital marketing trends and contribute innovative ideas for campaign enhancement

Key Skills:

  • 2+ years of B2B marketing experience, ideally in events
  • Skilled in email marketing and familiar with marketing automation platforms (e.g., Pardot, Mailchimp)
  • Strong copywriting and content creation abilities across email, social, and digital channels
  • Experience with CRM systems (Salesforce desirable) and design tools (Canva preferred)
  • Highly organised, analytical, and comfortable working across multiple projects in a fast-paced environment
  • Proactive and collaborative mindset with excellent stakeholder communication skills
  • Knowledge of the travel or hospitality sector, Google Analytics, and paid digital campaigns (PPC, retargeting) is advantageous

Salary (Rate): £40,000.00 yearly

City: City Of London

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing

Detailed Description From Employer:

About the Company A leading B2B media and events organisation with a strong global presence in the travel and hospitality sector. With a multi-platform portfolio that includes events, exhibitions, digital content, and print publications, this company connects and inspires professional audiences, enabling smarter business decisions and valuable industry networking. Each year, they deliver 120+ international events, from conferences and awards to exclusive executive gatherings, alongside producing influential industry publications. The culture is collaborative, creative, and forward-thinking, offering flexibility and career development.

Key Responsibilities

  • Plan and execute marketing campaigns to attract and retain delegates across a diverse portfolio of events
  • Build and send email campaigns (including HTML editing) using tools like Pardot or Mailchimp
  • Create and schedule engaging social media content to drive awareness and registrations
  • Analyse campaign performance, interpret data, and provide actionable insights to improve future marketing activity
  • Conduct audience research and maintain CRM data accuracy
  • Collaborate with internal teams and stakeholders to align marketing strategies with event goals
  • Assist in on-site event delivery where needed and ensure smooth marketing operations throughout
  • Keep up to date with digital marketing trends and contribute innovative ideas for campaign enhancement

Ideal Background

  • 2+ years of B2B marketing experience, ideally in events
  • Skilled in email marketing and familiar with marketing automation platforms (e.g., Pardot, Mailchimp)
  • Strong copywriting and content creation abilities across email, social, and digital channels
  • Experience with CRM systems (Salesforce desirable) and design tools (Canva preferred)
  • Highly organised, analytical, and comfortable working across multiple projects in a fast-paced environment
  • Proactive and collaborative mindset with excellent stakeholder communication skills
  • Knowledge of the travel or hospitality sector, Google Analytics, and paid digital campaigns (PPC, retargeting) is advantageous
Apply
Similar Jobs
Loading data...